Re-opened as the Elmwood by the Interboro circuit in 1946, the theatre had a late-run policy until March, 1949, when bookings became day-and-date with the third tier of Loew’s in Queens (Woodside, Prospect, Plaza, Hillside, Willard). The Elmwood was still late-run in the 1948 ad displayed here
With nearby competition from three Century affiliates, the independent Center concentrated on double features from the past, often with linked themes such as the World War II “Guadalcanal Diary” & “The Purple Heart.”
The 3-D feature and short were exclusive first-run for Brooklyn, direct from their premiere engagement in Manhattan at Loew’s State, which used the ad displayed here
This re-development deal apparently fell through. A call today to a reported phone number connected to a Bow-Tie answering service, giving the names of their theatres closest to Larchmont.
Midtown had a sixth alternative at the RKO Palace, which offered eight acts of vaudeville, including veterans Pat Rooney, Sr. and Stump & Stumpy, and the first-run Technicolored “Peggy” with Diana Lynn and Charles Coburn.
Two years later, on August 15th, 1935, Wiley Post and an even more celebrated friend— Will Rogers— were killed instantly when their single-engine plane crashed into a lagoon near Point Barrow, Alaska.
When the RKO Circuit refused to book the Technicolor musical for its lack of a Production Code Seal, 76 “indie” theatres were linked together for a five-day engagement that reportedly grossed $350,000. In its premiere engagement in June at the midtown Criterion Theatre, “The French Line” had been projected in 3-D. J.R.’s body measurements were the same in both versions.
HOPEd to benefit from tourists flocking to NYC for the World’s Fair in Flushing Meadows…Vocalist Dolores Reade was the comedian’s wife and had worked with him as an “act” in vaudeville.
English-language version coming soon to Loew’s and other neighborhood theatres…"La Strada" had just entered its second year at the Trans-Lux 52nd, so this was not a birthday as ad claimed. First released in Italy in 1954, the B&W feature had played extensively in Europe before the USA in July, 1956, and won its ‘Oscar’ for best foreign-language feature at the March, 1957 ceremonies.
The B&W comedy about teenaged autograph hunters was a surprise hit everywhere, thanks to a provocatively misleading title and guest appearances by top MGM stars including Greer Garson, Robert Taylor, and Lana Turner.
Credits for the stars of the Mayfair’s double bill are a bit cockeyed. Tyrone Power and George Sanders were in both films, but Gene Tierney was only in “Son of Fury” and Maureen O'Hara just in “The Black Swan.” The ad suggests the reverse.
A rare grouping of the Mayfair Theatre with Brandt Circuit siblings, all suffering from escalating TV competition and a decline in Hollywood production.
Re-opened as the Elmwood by the Interboro circuit in 1946, the theatre had a late-run policy until March, 1949, when bookings became day-and-date with the third tier of Loew’s in Queens (Woodside, Prospect, Plaza, Hillside, Willard). The Elmwood was still late-run in the 1948 ad displayed here
Affiliated with the Interboro Theatres circuit in 1948 ad displayed here
Advertised as part of the Interboro Theatres circuit in 1948 ad displayed here
Affiliated with the Interboro Theatres circuit for much of its existence. 1948 ad displayed here
With nearby competition from three Century affiliates, the independent Center concentrated on double features from the past, often with linked themes such as the World War II “Guadalcanal Diary” & “The Purple Heart.”
Couldn’t have picked a better “broad” for the cover!
The 3-D feature and short were exclusive first-run for Brooklyn, direct from their premiere engagement in Manhattan at Loew’s State, which used the ad displayed here
The previous week, “The Maze” and co-feature had berthed at RKO theatres in Manhattan, the Bronx, and Westchester.
“Winter Carnival” opened the next day in NYC at Radio City Music Hall, with more sedate advertising. View here
“Winter Carnival” had debuted the day before in Los Angeles, using a more provocative approach in the advertising. View here
Caption to Al Hirschfeld’s caricature cited the dual engagement of “Ship of Fools” at the Victoria and Sutton Theatres.
Following world premiere engagement at the Roxy Theatre (with stage support).
“Wilson” was a move-over from the Roxy Theatre, where the Technicolor biopic played its world premiere engagement (with stage support).
This re-development deal apparently fell through. A call today to a reported phone number connected to a Bow-Tie answering service, giving the names of their theatres closest to Larchmont.
This was incorrectly uploaded, and shows the Gaumont Palace, which has its own listing here
Midtown had a sixth alternative at the RKO Palace, which offered eight acts of vaudeville, including veterans Pat Rooney, Sr. and Stump & Stumpy, and the first-run Technicolored “Peggy” with Diana Lynn and Charles Coburn.
Two years later, on August 15th, 1935, Wiley Post and an even more celebrated friend— Will Rogers— were killed instantly when their single-engine plane crashed into a lagoon near Point Barrow, Alaska.
Jersey and Newark had Alfred Hitchcock’s “The Paradine Case” direct from its premiere engagement at Radio City Music Hall.
When the RKO Circuit refused to book the Technicolor musical for its lack of a Production Code Seal, 76 “indie” theatres were linked together for a five-day engagement that reportedly grossed $350,000. In its premiere engagement in June at the midtown Criterion Theatre, “The French Line” had been projected in 3-D. J.R.’s body measurements were the same in both versions.
HOPEd to benefit from tourists flocking to NYC for the World’s Fair in Flushing Meadows…Vocalist Dolores Reade was the comedian’s wife and had worked with him as an “act” in vaudeville.
English-language version coming soon to Loew’s and other neighborhood theatres…"La Strada" had just entered its second year at the Trans-Lux 52nd, so this was not a birthday as ad claimed. First released in Italy in 1954, the B&W feature had played extensively in Europe before the USA in July, 1956, and won its ‘Oscar’ for best foreign-language feature at the March, 1957 ceremonies.
The B&W comedy about teenaged autograph hunters was a surprise hit everywhere, thanks to a provocatively misleading title and guest appearances by top MGM stars including Greer Garson, Robert Taylor, and Lana Turner.
Credits for the stars of the Mayfair’s double bill are a bit cockeyed.
Tyrone Power and George Sanders were in both films, but Gene Tierney was only in “Son of Fury” and Maureen O'Hara just in “The Black Swan.”
The ad suggests the reverse.
A rare grouping of the Mayfair Theatre with Brandt Circuit siblings, all suffering from escalating TV competition and a decline in Hollywood production.
The solitary car parked near a wall of the Mecca Theatre is on East 15th Street. Truck at left is heading uptown on Avenue A from East 14th Street.