Jimmy Durante insisted on performing at a cocktail reception in appreciation for his participation in Macy’s Thanksgiving Day parade.
Hosts standing behind him are the Music Hall’s managing director and an MGM ad-pub executive.
The one-week engagement set a new house record for the Downtown Paramount with a gross of $35,000, according to Variety, equivalent to about $619,000 in 2019. The graduated price scale averaged out to 43 cents per ticket, indicating attendance of around 81,395 for the week.
Tapia presenting the English-dubbed version with Spanish subtitles. Some of the other cinemas listed had the original French version with English subtitles.
Photo for the address of 740 Allerton Avenue shows the entire block, with the Barnes marquee and entrance farthest from the camera. Auditorium apparently extended to the foreground, where a Barnes wall and exit door are visible. Vertical sign in mid-block is probably for a store and not the Barnes Theatre.
The pre-release engagement, which qualified the B&W epic for that year’s Academy Awards, had a modified roadshow policy at advanced prices, with continuous performances and projection on the “Grandeur Screen With Multisound.”
The Jersey was the first Loew’s to participate in a United Artists “Premiere Showcase,” but only because it was no longer included in the circuit’s advertising for the Greater New York area due to its out-of-state location.
Celebrating the 30th anniversary of the Music Hall’s grand opening, the float was sponsored by MGM in behalf of “Billy Rose’s Jumbo,” which would be part of the Christmas holiday presentation opening on December 6th. The Astor Hotel and a corner of the Paramount Building appear in the background of the B&W photo.
Excerpt from full-page Macy’s ad showing the route for the parade on November 22nd, 1962. The event was broadcast “live” in color by NBC, though most American homes still had only B&W television sets.
LLoyd C. Douglas, author of the novel, “Green Light,” later wrote “The Robe,” which became one of the biggest bestsellers of all-time and eventually basis for the first feature in the CinemaScope process.
During the previous August, Al Jolson visited numerous Loew’s neighborhood theatres, including the Valencia and Paradise, in advance of the world premiere of the sequel at Loew’s State, where it had a lengthy and record-breaking run.
Regal Cinemas has signed a 20-year lease deal for a seven-screen theatre within Tangram, a new mixed-use development at 135-15 39th Avenue in downtown Flushing, according to a report in the weekly Queens Courier. More details here
This was during the first year in the Greater NYC area for United Artists' “Premiere Showcase” concept, in which Loew’s and RKO had so far refused to participate with any of their theatres.
Jimmy Durante insisted on performing at a cocktail reception in appreciation for his participation in Macy’s Thanksgiving Day parade. Hosts standing behind him are the Music Hall’s managing director and an MGM ad-pub executive.
The one-week engagement set a new house record for the Downtown Paramount with a gross of $35,000, according to Variety, equivalent to about $619,000 in 2019. The graduated price scale averaged out to 43 cents per ticket, indicating attendance of around 81,395 for the week.
At the time, the Palacio was the city’s exclusive first-run showcase for 20th Century-Fox releases.
Tapia presenting the English-dubbed version with Spanish subtitles. Some of the other cinemas listed had the original French version with English subtitles.
Photo for the address of 740 Allerton Avenue shows the entire block, with the Barnes marquee and entrance farthest from the camera. Auditorium apparently extended to the foreground, where a Barnes wall and exit door are visible. Vertical sign in mid-block is probably for a store and not the Barnes Theatre.
The pre-release engagement, which qualified the B&W epic for that year’s Academy Awards, had a modified roadshow policy at advanced prices, with continuous performances and projection on the “Grandeur Screen With Multisound.”
The Jersey was the first Loew’s to participate in a United Artists “Premiere Showcase,” but only because it was no longer included in the circuit’s advertising for the Greater New York area due to its out-of-state location.
Celebrating the 30th anniversary of the Music Hall’s grand opening, the float was sponsored by MGM in behalf of “Billy Rose’s Jumbo,” which would be part of the Christmas holiday presentation opening on December 6th. The Astor Hotel and a corner of the Paramount Building appear in the background of the B&W photo.
Excerpt from full-page Macy’s ad showing the route for the parade on November 22nd, 1962. The event was broadcast “live” in color by NBC, though most American homes still had only B&W television sets.
Photo courtesy of the Municipal Archives.
The Chicago was probably the only theatre in the USA, if not the world, to book the 3-D feature with support from a stage show.
Photo of crowds outside the Valencia waiting for Jolson’s arrival in August, 1949, can be viewed here
LLoyd C. Douglas, author of the novel, “Green Light,” later wrote “The Robe,” which became one of the biggest bestsellers of all-time and eventually basis for the first feature in the CinemaScope process.
During the previous August, Al Jolson visited numerous Loew’s neighborhood theatres, including the Valencia and Paradise, in advance of the world premiere of the sequel at Loew’s State, where it had a lengthy and record-breaking run.
Courtesy NYC Photos Archive.
Opened on the national holiday celebrating the birth of Abraham Lincoln in 1809.
Regal Cinemas has signed a 20-year lease deal for a seven-screen theatre within Tangram, a new mixed-use development at 135-15 39th Avenue in downtown Flushing, according to a report in the weekly Queens Courier. More details here
The Cinerama Theatre was being operated by Pacific East at the time of this engagement.
Note election banners for the Communist Party at upper left of the facade.
A portion of the New Amsterdam’s marquee can be seen at the left of this view from NYC Archives.
This was during the first year in the Greater NYC area for United Artists' “Premiere Showcase” concept, in which Loew’s and RKO had so far refused to participate with any of their theatres.
Just in time for that year’s observance of Memorial Day.
Exclusive reserved-seat roadshow engagement in Ultra Panavision 70 opened the next day.
View of west side of Eighth Avenue & 42nd Street in Municipal Tax Photo circa 1939-41.
Judy Garland was scheduled for three days of personal appearances, starting at the RKO Fordham, and with Robert Goulet on that night only.