After ending vaudeville at the State, Loew’s reduced the box seats adjoining the stage to mere décor, but made few other interior changes. Compare to vintage postcard displayed here
Due to limited space for the entrance, the marquee curved inwards from the street, and had additional vertical signage at the front. Photo taken in 1948.
Palace at this time was linked to RKO’s neighborhood runs. “They Got Me Covered” made its New York debut at Radio City Music Hall (with stage revue, of course).
Shown partially raised, the safety curtain was painted in jagged horizontal stripes of black, white, and coral. The “legs” at the top of the arch stretched across the ceiling to the rear of the auditorium, and were covered with aluminum.
This was the setting for the legendary world premiere of “Gone With the Wind” in December, 1939…Lamb used an art-deco treatment similar to his transformation of the Columbia Burlesque Theatre in NYC into the RKO Mayfair.
By this time, the smaller marquee and entrance on Lexington Avenue were used for display purposes only.
The double bill of “The Late George Apley” & “Bedelia” opened on July 2nd, 1947 with this ad
Boxes on both sides of the stage were later removed in the 1950s as part of an overall “clean-up” that included painting over many of the original decorative details.
One might wonder how many Greenwich Village residents were fans of Roy Rogers and/or Gene Autry, but this was a single-day booking on the slowest day of the week. The Sheridan changed programs twice a week, on Tuesday and Wednesday.
Neglected to mention that the third week started on Thanksgiving Day, which fell on November 30th that year.
In that era, the holiday was celebrated on the last Thursday in November (later changed by Federal law to the fourth Thursday of that month).
After ending vaudeville at the State, Loew’s reduced the box seats adjoining the stage to mere décor, but made few other interior changes. Compare to vintage postcard displayed here
This is an ad for the State Theatre in Bluefield, West Virginia, which is listed here
Due to limited space for the entrance, the marquee curved inwards from the street, and had additional vertical signage at the front. Photo taken in 1948.
This appears to be a reproduction of an architectural sketch of the Myrtle Avenue facade, not an actual photograph.
Bing Crosby provided the singing voice for Eddie Bracken in Paramount’s zany B&W musical.
Subsequent changes in signage can be viewed here
During that summer, the RKO circuit ran Columbia’s B&W “Superman” serial to bring back vacationing school kids (and adults) week after week.
Must have taken immense brainpower to come up with “Capitol” as the new name.
Palace at this time was linked to RKO’s neighborhood runs. “They Got Me Covered” made its New York debut at Radio City Music Hall (with stage revue, of course).
Shown partially raised, the safety curtain was painted in jagged horizontal stripes of black, white, and coral. The “legs” at the top of the arch stretched across the ceiling to the rear of the auditorium, and were covered with aluminum.
Among the dozen theatres depicted, the SLC Orpheum is spotlighted in the bottom circle.
This was the setting for the legendary world premiere of “Gone With the Wind” in December, 1939…Lamb used an art-deco treatment similar to his transformation of the Columbia Burlesque Theatre in NYC into the RKO Mayfair.
Opening day ad can be viewed here
Surrounding “news” items about rave reviews and record-breaking attendance contributed by 20th-Fox copywriters.
By this time, the smaller marquee and entrance on Lexington Avenue were used for display purposes only. The double bill of “The Late George Apley” & “Bedelia” opened on July 2nd, 1947 with this ad
Presumably, “Big Boobs” referred to slapstick comedians and not to endowments of the “Bathing Beauties” in the short subject.
The listing should be changed to Westwood Cinema, which is the current name for the multiplex. Website here
Playhouse advertised at top left with Charles Chaplin’s “Triple-Trouble.”
Ad for this engagement displayed here
This area had a terrazzo floor with marble border. Staircase led to the mezzanine lounge. Note portrait of Earl Carroll on the left wall.
Ad for this engagement displayed here
After two months at five Manhattan cinemas (which continued), the blockbuster expanded into surrounding areas as a “Showcase” presentation.
Boxes on both sides of the stage were later removed in the 1950s as part of an overall “clean-up” that included painting over many of the original decorative details.
One might wonder how many Greenwich Village residents were fans of Roy Rogers and/or Gene Autry, but this was a single-day booking on the slowest day of the week. The Sheridan changed programs twice a week, on Tuesday and Wednesday.
Neglected to mention that the third week started on Thanksgiving Day, which fell on November 30th that year. In that era, the holiday was celebrated on the last Thursday in November (later changed by Federal law to the fourth Thursday of that month).