Palace Theatre
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New York, NY
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Uploaded on: September 24, 2021
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More Places, Lower Prices (September 30th, 1964)
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First area Showcase followed the epic’s 64-week reserved-seat engagement at the Rivoli Theatre. “Popular” prices were still higher than “regular” at the participating theatres.
As a kid, I never got the term “Popular Prices”. While a Roadshow Engagement was prestigious, their prices must be unpopular.