Rialto Theatre
405 E. Erie Street,
Missouri Valley,
IA
51555
405 E. Erie Street,
Missouri Valley,
IA
51555
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Uploaded on: January 24, 2016
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To compete against Guy Mahoney’s Palm in downtown Missouri Valley, K. Moreland’s Majestic installed a Wurlitzer, used attractive girl usherettes, had the Mutual Film exclusivity contract and made heavy use of billboards in the silent era to lure patrons. This photo is from 1916.
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