Ah, yes, good old General Enima (or, in some cases, Cinema). Always loved the red, purple, black, pink carpeting and all white boxoffice and concession stand with at least 3 service stations. Looks like typical black vinyl backwall w/white letters. Overhead popcorn warmers at each end of stand. The good old daze!! Worked for them for about 8 years managing and opening their cinemas in the Midwest.
The word CinemaScope is bigger than the movie title. This, we all know, was really the first filmed in Scope. “The Robe” was filmed second, but got released first. Fox got into trouble by advertising that one could see it without glasses. Not the case if you are nearsighted, like me. They changed that tag line to read:
YOU SEE IT WITHOUT SPECIAL GLASSES. Special glasses referred to the 3-D type.
Don Bohatka, a film and cinema nut from Milwaukee.
Great artwork display…but, the Cinerama name has its folds going in the wrong direction. The End letters, C and A should be slanting uphill. This was a decree from the Cinerama Corp. Surprised that they approved the sign.
Don Bohatka, Theatre Historical Society of America
Ah, yes, good old General Enima (or, in some cases, Cinema). Always loved the red, purple, black, pink carpeting and all white boxoffice and concession stand with at least 3 service stations. Looks like typical black vinyl backwall w/white letters. Overhead popcorn warmers at each end of stand. The good old daze!! Worked for them for about 8 years managing and opening their cinemas in the Midwest.
The word CinemaScope is bigger than the movie title. This, we all know, was really the first filmed in Scope. “The Robe” was filmed second, but got released first. Fox got into trouble by advertising that one could see it without glasses. Not the case if you are nearsighted, like me. They changed that tag line to read: YOU SEE IT WITHOUT SPECIAL GLASSES. Special glasses referred to the 3-D type.
Don Bohatka, a film and cinema nut from Milwaukee.
Great artwork display…but, the Cinerama name has its folds going in the wrong direction. The End letters, C and A should be slanting uphill. This was a decree from the Cinerama Corp. Surprised that they approved the sign.
Don Bohatka, Theatre Historical Society of America