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I haven’t taken the time to read everyone’s comment, so forgive me if I’m repetative.
Older films can usually be rented for about $1000 … but that doesn’t guarantee a quality print. These prints may be scratched or otherwise damaged.
Secondly, I’m not sure the older films will draw crowds, especially with Netflix and other easily accessible sources to view older films.
Back in the ‘90s I was working at a theater that showed a “classic” movie once a week during the first set. Great titles like Breakfast at Tiffanys and West Side Story… and sadly I don’t think we got over 10 people for any of the films.
The RHPS is really the only classic film that I can think of that draws a crowd to the theater.
Thanks movie534… I was thinking more along the lines of in-theater marketing and on-screen marketing instead of newspaper ads. I left a small regional chain a couple years ago, and have contacted them about a promotions position, but they don’t seem interested. It’s a shame when budgets get tight that the first thing to get cut is the advertising budget. My thoughts is that if you don’t advertise, your competitor surely will!
Lots of singles still running… but are any companies OPENING singles and twins anymore? I imagine the overhead costs alone would be huge, let alone getting film companies to distribute to such a small theater.