KENO FAMILY DRIVE-IN Theatre; Pleasant Prairie (Kenosha), Wisconsin.

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Local theater lost out in contest (Kenosha News, Friday, March 14, 2014, by James Lawson)

Drive-in movie fans and supporters have made efforts to help the industry.

Last year, Honda launched a program to provide grants to help drive-in theater operators purchase digital projectors that cost at least $80,000. The Keno submitted an application but was not successful, explained Jeffrey Kohlberg, the theater’s manager.

Honda initially awarded five grants, but later added some more.

Singer Jimmy Buffett is scheduled to broadcast a June concert on a digital screen in Texas with some of the proceeds going into a fund to help the outdoor theater industry that need to convert to digital.