As I remember, this sign was on stores which had air conditioning as well as cinemas. The lettering read “KOOL” rather than “COOL”, and the penguin was Willie the Penguin, an advertising mascot of Kool cigarettes. Smoking had a better image back then. The slogan would make a nice epitaph today.
As I remember, this sign was on stores which had air conditioning as well as cinemas. The lettering read “KOOL” rather than “COOL”, and the penguin was Willie the Penguin, an advertising mascot of Kool cigarettes. Smoking had a better image back then. The slogan would make a nice epitaph today.