howard is absolutely right. it needs to be a mix of unique live events and special film screenings. it should be restored physically and cleaned while leaving historic details intact—save a few of the old seats for a lobby display too!!
programming wise, they could offer evening music programs on the weekends and also perhaps dinner by partnering with one of the many great south pasadena restaurants for events— a less hipster but still cool mature version of cinespace, a place to take a date— philosophically, it could still remain an alternative to the mainstream. tickets could be up to $15 for admission on these evenings plus the prices for the prix fixe dinner. for the daytime during the week and maybe on sundays, what about screening classic films oriented towards kids? there are plenty of young families in and around south pasadena, and no theatres doing mommy and me screenings during the daytime that i know of….they could partner with kidspace children’s museum and maybe generate donors as a non profit film series…. to do both of these things and grow the theatre’s potential, all the city of south pasadena will need to do is advocate for the theatre by negotiating adjacent parking from businesses. these businesses, particularly along mission street, will be delighted that the theatre is not a too-far walk from the gold line either! (10 blocks)
the theatre needs is some physical rehabilitation, an innovative programming consultant, and some good grassroots marketing that considers place, that’s all!
howard is absolutely right. it needs to be a mix of unique live events and special film screenings. it should be restored physically and cleaned while leaving historic details intact—save a few of the old seats for a lobby display too!!
programming wise, they could offer evening music programs on the weekends and also perhaps dinner by partnering with one of the many great south pasadena restaurants for events— a less hipster but still cool mature version of cinespace, a place to take a date— philosophically, it could still remain an alternative to the mainstream. tickets could be up to $15 for admission on these evenings plus the prices for the prix fixe dinner. for the daytime during the week and maybe on sundays, what about screening classic films oriented towards kids? there are plenty of young families in and around south pasadena, and no theatres doing mommy and me screenings during the daytime that i know of….they could partner with kidspace children’s museum and maybe generate donors as a non profit film series…. to do both of these things and grow the theatre’s potential, all the city of south pasadena will need to do is advocate for the theatre by negotiating adjacent parking from businesses. these businesses, particularly along mission street, will be delighted that the theatre is not a too-far walk from the gold line either! (10 blocks)
the theatre needs is some physical rehabilitation, an innovative programming consultant, and some good grassroots marketing that considers place, that’s all!