Rocky Horror Sequel "Shock Treatment" 1981
Rocky Horror Picture Show Sequel “Shock Treatment” plays the Alabama in 1981. Alabama Theater was one of The First 30 US Theaters to show The Rocky Horror Picture Show as a weekly, ongoing midnight-only movie on June 11, 1977.
The Alabama was a major hub of activity for the Rocky Horror community, and had a pre-release preview/premiere of Shock Treatment on August 22, 1981 featuring a visit from Richard O'Brien, who arrived in a 1963 Ford Thunderbird (like the one in the movie).
The theater closed in 1983, and in 1984, became a book store until 2009. The structure was intentially saved in a way that it could be easily restored into a theatre, and theatre chain Alamo Draft House made an attempt, though it remained empty until it was designated a historical landmark. In 2012, it was meticulously restored by Trader Joes, who kept the theater theme and paid tribute to its Rocky Horror History with a poster for “The Broccoli Horror Picture Show.”
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