Address was corner of University Avenue and La Mesa Blvd, La Mesa, CA, 92104, now occupied by a neighborhood shopping center. The theater was ½ block east of the northeast corner of the intersection, now under the parking lot. In 1964 when the first regional shopping center, Grossmont Center, was built, shopowners would give away kid’s weekend matinee passes to the Helix so that parents would come shop at the Grossmont, lines around the theater would be 2 or 3 deep to see the Elvis summer films. The theater had a very small parking lot on the east side and in the rear.
Address was corner of University Avenue and La Mesa Blvd, La Mesa, CA, 92104, now occupied by a neighborhood shopping center. The theater was ½ block east of the northeast corner of the intersection, now under the parking lot. In 1964 when the first regional shopping center, Grossmont Center, was built, shopowners would give away kid’s weekend matinee passes to the Helix so that parents would come shop at the Grossmont, lines around the theater would be 2 or 3 deep to see the Elvis summer films. The theater had a very small parking lot on the east side and in the rear.