Originally built as a funeral parlor, by the 1920s in was “The Fireproof Garage”. During World War 2, while agricultural workers were brought in from Mexico to cover for American men overseas, it became a Spanish languague movie house. It became a furniture store, then a TV and electronics business. Today it’s a hair salon.
Film Daily Magazine of 16 July 1928 states that the Lincoln Theater Company plans to build a 400 seater in Pleasanton. This will be two blocks down from their existing Lincoln Theater, formerly -The Gem – owner Charles Chicazola. The City of Pleasanton Historical Inventory Staement states the Architects as Miller & Warnecke of Oakland. The Pleasanton Museum on Main has an opening day souvenir program dated 7 Dec 1928. The Film Daily 20 Jul 1936 show the sale by Chicazola to Jimmy Lima, owner of the Livermore Theater. The city business permit of 1 Jul 1936 shows JB Lima has renamed it The Roxy. A news article from the Oakland Tribune 19 Aug 1938 shows The Roxy and State theaters are traded to Julian Harvey Jr in exchange for interests in the Victory, Jose, and Liberty Theaters, of San Jose. A 2 Aug 1940, Pleasanton Times article shows Yates F Hamm has purchased the Roxy and State theaters from Harvey. The Roxy closes after it’s last show on 4 July 1955. It becomes Slettens Department Store until August 1959 when Daughtreys Department Store opens . The Mission Revival styling is removed, and by the early 1980s when Main St. Antiques moved in, is just a rectangular stucco slab . In 1999, it becomes The Wine Steward, and local Architect Charles Huff restores the Mission Revival facade. Since Dec 1999 it has been occupied by The Wine Steward, retailer and wine bar.
Originally built as a funeral parlor, by the 1920s in was “The Fireproof Garage”. During World War 2, while agricultural workers were brought in from Mexico to cover for American men overseas, it became a Spanish languague movie house. It became a furniture store, then a TV and electronics business. Today it’s a hair salon.
The correct address is 641 Main St.
Film Daily Magazine of 16 July 1928 states that the Lincoln Theater Company plans to build a 400 seater in Pleasanton. This will be two blocks down from their existing Lincoln Theater, formerly -The Gem – owner Charles Chicazola. The City of Pleasanton Historical Inventory Staement states the Architects as Miller & Warnecke of Oakland. The Pleasanton Museum on Main has an opening day souvenir program dated 7 Dec 1928. The Film Daily 20 Jul 1936 show the sale by Chicazola to Jimmy Lima, owner of the Livermore Theater. The city business permit of 1 Jul 1936 shows JB Lima has renamed it The Roxy. A news article from the Oakland Tribune 19 Aug 1938 shows The Roxy and State theaters are traded to Julian Harvey Jr in exchange for interests in the Victory, Jose, and Liberty Theaters, of San Jose. A 2 Aug 1940, Pleasanton Times article shows Yates F Hamm has purchased the Roxy and State theaters from Harvey. The Roxy closes after it’s last show on 4 July 1955. It becomes Slettens Department Store until August 1959 when Daughtreys Department Store opens . The Mission Revival styling is removed, and by the early 1980s when Main St. Antiques moved in, is just a rectangular stucco slab . In 1999, it becomes The Wine Steward, and local Architect Charles Huff restores the Mission Revival facade. Since Dec 1999 it has been occupied by The Wine Steward, retailer and wine bar.