A correction to the above profile: Theatres 1-12 are on the 1st floor and 13-18 are upstairs. Theatres 1 & 2 used to be one big auditorium but were split when Loews took over from Cineplex Odeon. Rio originally opened in 1989 to my knowledge.
This seems to be on the heels of the DCIP agreement with the “Big 3.” Are the smaller chains raising prices too?
Unfortunately, I do think the market can bare this increase as many megaplexes in the big cities are at capacity on most weekends for all things 3-D, popular or not. Dating back to Monsters vs Aliens and My Bloody Valentine, consumers have proven that most want to watch a presentation in 3D vs the alternative.
And given the fact that the theaters still aren’t making the profits that most people think, unfortunately things like this have to be done in order to stay afloat. IMAX gets a huge cut of every ticket, a ticket that is already split with the film company. So while a thicket may cost $14, the theater is lucky to take home $3 bucks.
And on what was to many theaters, the busiest week in the industry (Dec 25-31), the split was so in favor of James Cameron, that many theaters were in the hole that week, despite all of their efforts and hard work.
So while I agree that these prices are becoming far too steep, people need to understand that the film companies are creating this mayhem with their horrible film splits. Avatar broke tons of records but the theaters barely saw a dime of that, even over time…
I often think it’s comical to hear people talk about movie theaters as if they’re raking in the dough. The popular misconception is that theater owners gouge consumers with excessive prices out of sheer greed. longisland, you may actually be a little generous with your 5-10% profit margin as many theaters are lucky to take that home, if they profit at all. Even the big chains run with a pretty slim profit margin that would make most start-up business owners run for the hills.
I honestly don’t see the harm in having on-screen advertisements. Most theaters run these “ads” simply as pre-show entertainment until the trailers begin for the actual feature and do not in anyway delay the start time of the movie. I have worked for a few theaters with pre-show entertainment and have found that there are more people complaining when the ads aren’t running properly than there are of those that dislike the fact that we have ads.
After several delays, Rio should unveil it’s new IMAX screen next Friday, 6/17/11 for week 2 of Super 8.
A correction to the above profile: Theatres 1-12 are on the 1st floor and 13-18 are upstairs. Theatres 1 & 2 used to be one big auditorium but were split when Loews took over from Cineplex Odeon. Rio originally opened in 1989 to my knowledge.
Here is a lake view of the Rio complex.
http://www.panoramio.com/photo/26820503
This seems to be on the heels of the DCIP agreement with the “Big 3.” Are the smaller chains raising prices too?
Unfortunately, I do think the market can bare this increase as many megaplexes in the big cities are at capacity on most weekends for all things 3-D, popular or not. Dating back to Monsters vs Aliens and My Bloody Valentine, consumers have proven that most want to watch a presentation in 3D vs the alternative.
And given the fact that the theaters still aren’t making the profits that most people think, unfortunately things like this have to be done in order to stay afloat. IMAX gets a huge cut of every ticket, a ticket that is already split with the film company. So while a thicket may cost $14, the theater is lucky to take home $3 bucks.
And on what was to many theaters, the busiest week in the industry (Dec 25-31), the split was so in favor of James Cameron, that many theaters were in the hole that week, despite all of their efforts and hard work.
So while I agree that these prices are becoming far too steep, people need to understand that the film companies are creating this mayhem with their horrible film splits. Avatar broke tons of records but the theaters barely saw a dime of that, even over time…
I often think it’s comical to hear people talk about movie theaters as if they’re raking in the dough. The popular misconception is that theater owners gouge consumers with excessive prices out of sheer greed. longisland, you may actually be a little generous with your 5-10% profit margin as many theaters are lucky to take that home, if they profit at all. Even the big chains run with a pretty slim profit margin that would make most start-up business owners run for the hills.
I honestly don’t see the harm in having on-screen advertisements. Most theaters run these “ads” simply as pre-show entertainment until the trailers begin for the actual feature and do not in anyway delay the start time of the movie. I have worked for a few theaters with pre-show entertainment and have found that there are more people complaining when the ads aren’t running properly than there are of those that dislike the fact that we have ads.