I wasn’t there at the construction or opening, but I just assumed that they did it 1) to prevent a competitor moving in right next door, and 2) so that they could have a virtual 18-plex spread out across the mall’s location. Apparently Act III was in the habit of buying up a lot of locations in Portland.
It was definitely built and bought after the Lloyd 10 was in place, as there are Oregonian articles on 8/12/1991 talking about Cineplex Odeon’s plans to build the theater despite the Lloyd Center 10 existing across the street, and on 12/14/1991 mentioning Act III buying the theaters (and, incidentally, the Lloyd Mall’s scheduled opening date of 12/20/1991). OregonLive’s website is only giving headlines and first paragraphs, so the full details are probably in microfiche somewhere.
I wasn’t there at the construction or opening, but I just assumed that they did it 1) to prevent a competitor moving in right next door, and 2) so that they could have a virtual 18-plex spread out across the mall’s location. Apparently Act III was in the habit of buying up a lot of locations in Portland.
It was definitely built and bought after the Lloyd 10 was in place, as there are Oregonian articles on 8/12/1991 talking about Cineplex Odeon’s plans to build the theater despite the Lloyd Center 10 existing across the street, and on 12/14/1991 mentioning Act III buying the theaters (and, incidentally, the Lloyd Mall’s scheduled opening date of 12/20/1991). OregonLive’s website is only giving headlines and first paragraphs, so the full details are probably in microfiche somewhere.