Cinergy Granbury
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Granbury, TX
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Uploaded on: October 15, 2019
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The Driftwood 6 Theatre opened with a soft launch and free movies on November 3 and 4, 1999 followed by a Grand Opening on November 5, 1999.
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What, precisely, is a “soft” launch?
A soft launch is the opening of a theatre in advance of an announced first, grand opening booking(s) and date generally to ensure that the operation is fully functional including concession stand (additionally kitchen, bar, wait staff where applicable), projection, HVAC, automation programming, box office, and associated staffing. Hopefully, any service-related bugs will be identified in what, above, is a free admission event to mitigate issues when the fully-ready venue has its official grand opening.