After a month with “The Boatniks,” which grossed below expectations for a new Disney release, the Ziegfeld returned to revival mode for what was certainly one of the lengthiest double bills ever assembled. But Variety reported an opening week’s gross of a mere $12,000.
The “mere $12,000” was Variety’s estimated first week gross for this lengthy double-feature revival, not for “The Boatniks.”
After a month with “The Boatniks,” which grossed below expectations for a new Disney release, the Ziegfeld returned to revival mode for what was certainly one of the lengthiest double bills ever assembled. But Variety reported an opening week’s gross of a mere $12,000.