King's Plaza Cinema 1 & 2
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West Peabody, MA
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Uploaded on: April 22, 2020
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Operator Peter Cerrone was the first-time operator of a one-button, automagically operating movie theater. Cerrone got the bronze plaque with the caricature of Jerry Lewis on it. But when the cinema failed to attract an audience out of the gate, he hung his plaque upside-down in the concession stand area in a showing of derision. The theatre failed along with two other Jerry Lewis Cinemas in the market. This plaque isn’t the actual West Peabody plaque, but it is posted here in honor or Mr. Cerrone and all of the other operators who found the JLC experience quite underwhelming.
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