Stage presentations were being dropped for “All-The-Show-On-The-Screen” offerings, including a top-quality feature at lower than roadshow prices. The change remained until 1943, when the wartime boom in attendance caused management to resume stage support.
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Stage presentations were being dropped for “All-The-Show-On-The-Screen” offerings, including a top-quality feature at lower than roadshow prices. The change remained until 1943, when the wartime boom in attendance caused management to resume stage support.