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Uploaded on: November 30, 2025

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A former cinema in Orwell Street, Kings Cross, Sydney, that was also known as the Minerva Theatre. It was converted to a Metro cinema in 1950, but returned to live shows in 1969.

35mm “coming attractions” strips

Image - 35mm “coming attractions” strips, also known as “trailerettes” or “coming attractions trailers”, are short promotional clips that were traditionally shown before feature films in movie theaters to advertise upcoming releases. These strips consisted of a series of 35mm film frames, typically containing a single, striking image along with a musical soundtrack and brief text. “Trailerettes” typically ran for around 10 seconds.

Contributed by Greg Lynch -