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Uploaded on: October 14, 2026

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The Civic Theatre in Queen Street, Auckland Central, showing Seven Brides for Seven Brothers.“ in 1955. Seven Brides was presented in CinemaScope. ©Auckland Libraries Heritage Collections 1890-003.

CinemaScope was officially introduced and installed at The Civic in Auckland in November 1953. To accommodate the wide-screen format, the theater’s screen was enlarged, the proscenium was re-engineered, and lens adjustments were made to project across the auditorium’s long throw. The newly upgraded cinema premiered the format with the famous biblical epic “The Robe”.

Contributed by Greg Lynch -