Apollo Theater

253 W. 125th Street,
New York, NY 10027

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Comfortably Cool

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Uploaded on: August 17, 2018

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Ad for Aretha Franklin’s debut at Apollo Theatre (1961)

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Comfortably Cool on August 17, 2018 at 9:38 am

During this period in time, the Apollo usually booked movies just to fill gaps between stage shows, and didn’t include them in advertising. Sometimes the screen fare had to be pulled when a show ran too long, or to add an additional performance.