National Hills Theatre

Ah, the good old days when you could actually get a PEPSI at a movie theater. I don’t know about Augusta, Georgia, but up here in Eastern North Carolina (where Pepsi was invented) all theaters sell only COCA-COLA products…Cineplex Odeon started selling Coke in the former ABC/Plitt theaters in ENC (Cardinals in Jacksonville and Rocky Mount, Golden East 4 in Rocky Mount and the Plitt Quad in Greenville), then CARMIKE took over Stewart-Everett and Consolidated – kicking Pepsi out in the process. The last theater east of Raleigh selling Pepsi and Mountain Dew was New Bern’s Southgate 6 (now Bear Town 6)– the largest multiplex in Pepsi’s birthplace. I don’t know if Bear Town 6 is still selling Pepsi – last time I went there it was still the Southgate. Mike Rogers, thanks for posting these vintage theatre ads and photos – they remind me of moviegoing back in the 1970s before ABC/Plitt and S&E sold out; back when Greenville NC had two downtown theaters (ABC’s Pitt and S&E’s Park-the Pitt had the bigger screen and was higher-class than the Park or the S&E Plaza Cinema).