Ziegfeld Theatre

1341-47 6th Avenue,
New York, NY 10105

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Comfortably Cool

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Uploaded on: October 5, 2021

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Gala Unveiling As Loew’s Ziegfeld (April 21st, 1933)

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Comfortably Cool on October 5, 2021 at 10:59 am

“Even the Usherettes are ‘Glorified,’” claimed the announcement. Programs changed three times weekly, with a subsequent-run feature and short subjects. As the Depression worsened, the Ziegfeld switched to double features in the top tier of Loew’s neighborhood theatres in Manhattan.