Boston Opera House

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Uploaded on: April 12, 2015

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Image and copy courtesy of Tim O'Neill.

Movie theatre riot in Boston; May, 1967. Here’s what happened: A Columbia Pictures publicist came up with an idea…..If anyone showed up at the Savoy Theatre at 2:00 a.m. for the premiere of the James Bond spoof, CASINO ROYALE, wearing a trench coat, that person gets in for free. Well; apparently there was a pre-exam reading period going on at Boston colleges so; therefore, thousands of college students had some free time on their hands so 15,000 students wearing trench coats showed up and, of course, most of them couldn’t get into the theatre so a riot broke out.