RKO Warner Twin Theatre
1579 Broadway,
New York,
NY
10036
1579 Broadway,
New York,
NY
10036
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Advertised 75 years ago on July 28th, 1968
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No mention made of the original Strand Theatre, without which this construction project would not have been possible.
It is possible that the Strand was renamed the Warner in the interim of the Stanley Warner takeover. Nods are given to the Warner which was the name change to the pre-Cinerama presentation days to differentiate its' regulay movie days. The NY and Brooklyn Strand Theatres were still with some people I worked with at the Granada Theatre in Brooklyn (a matron) as the Mark Strand Theatre in 1970… in referring to it (theatre hadclosed i the mid- 1950’s). She also worked the “S” theatres… Stone, Stadium and Supreme Theatres as well as the Ambassador all near her home. Nice story, Huh?
The Hollywood Theatre (now home to the Times Square Church) was re-named Warner in 1947, starting with the premiere engagement of WB’s “Life With Father.” When WB decided to unload the Warner, the name was transferred to the Strand at the time that stage shows were ended. The Strand was never known as the Warner prior to that. WB had used Warner (or variations thereof) once before in NYC when it took over the Piccadilly and used it as a showcase during the transition period of silents to talkies.