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Varsity Theater
1710 Sherman Avenue,
Evanston,
IL
60201
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![Varsity roof detail visible upper right corner, through construction of Marshall Fields. July 1929 photo credit Evanston History Center.](https://photos.cinematreasures.org/production/photos/321826/1603828405/large.jpg?1603828405)
Varsity roof detail visible upper right corner, through construction of Marshall Fields. July 1929 photo and description credit Evanston History Center.
“July 1929: laying the cornerstone for the Marshall Field & Co department store, at the corner of Church and Sherman, in #Evanston. The store opened to the public on Saturday, November 23, 1929. It included a beauty salon, an "evening room” for the selection of formal apparel, a millinery section, and sections for toys and books. Thousands of people toured through the new store on its opening day (each visitor was given a rose at the entrance) and throughout the store “models paraded in the aisles” showing off the newest fashions."
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