Varsity Theater

1710 Sherman Avenue,
Evanston, IL 60201

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Uploaded on: October 27, 2020

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Varsity roof detail visible upper right corner, through construction of Marshall Fields. July 1929 photo credit Evanston History Center.

Varsity roof detail visible upper right corner, through construction of Marshall Fields. July 1929 photo and description credit Evanston History Center.

“July 1929: laying the cornerstone for the Marshall Field & Co department store, at the corner of Church and Sherman, in #Evanston. The store opened to the public on Saturday, November 23, 1929. It included a beauty salon, an "evening room” for the selection of formal apparel, a millinery section, and sections for toys and books. Thousands of people toured through the new store on its opening day (each visitor was given a rose at the entrance) and throughout the store “models paraded in the aisles” showing off the newest fashions."

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