Astor Theatre

1531 Broadway,
New York, NY 10036

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Comfortably Cool

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Uploaded on: November 11, 2016

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Premiere engagement opened on Armistice Day, 1949

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Comfortably Cool on November 11, 2016 at 11:13 am

The national holiday celebrated every November 11th was re-named Veterans Day in 1954. This ad includes the Astor’s spectacular electric sign, which used vivid red, white, and blue coloring.