Roxy Theatre

153 W. 50th Street,
New York, NY 10020

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Comfortably Cool

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Uploaded on: June 1, 2016

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1st Anniversary celebration (March, 1928)

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Comfortably Cool on June 1, 2016 at 1:33 pm

This ad was published on March 9th, 1928, the day before the actual anniversary. The anniversary program opened the next day, with Fox’s “Dressed to Kill” on screen. By this time, the theatre’s resident entertainers included sixteen Roxyettes, who’d arrived with the stage show that opened on New Year’s Eve (12/31/27).