Roxy Theatre
153 W. 50th Street,
New York,
NY
10020
153 W. 50th Street,
New York,
NY
10020
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Advertised on June 22nd, 1948
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Opening day performances started at 7:00 PM to permit rehearsals for the complex stage presentation, the Roxy’s first attempt to combine a traditional variety show with ice-skating. The newly installed $75,000 rink occupied half of the stage space…Though this was the Roxy’s booking for the 4th of July holiday season, the Andrews Sisters withdrew on July 2nd due to their mother’s sudden death in California. For the balance of the run, Dean Martin & Jerry Lewis were raised to top billing, with The Three Swifts, a legendary juggling act, in support.