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Roxy Theatre
153 W. 50th Street,
New York,
NY
10020
153 W. 50th Street,
New York,
NY
10020
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Uploaded on: January 22, 2020
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Opened on January 26th, 1940
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This rare Warner Bros. booking was part of a “swap” deal between WB and 20th Century-Fox, which wanted WB’s Hollywood Theatre for the reserved-seat roadshow debut of “The Blue Bird.” The Technicolor fantasy with Shirley Temple proved such a disappointment at the Hollywood Theatre that 20th-Fox made substantial cuts and re-launched it at the Roxy (with stage show).