Roxy Theatre
153 W. 50th Street,
New York,
NY
10020
153 W. 50th Street,
New York,
NY
10020
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Giants Collide On Opening Day (May 16th, 1957)
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NYC’s two largest showplaces rarely launched new programs on the same day, and in this case both with films that were sophisticated comedies aimed at adult audiences. Despite their now legendary status, Tracy & Hepburn came in a distant second to Peck & Bacall. Variety estimated a “big” first week of $145,000 for the Music Hall, and a “nice” $72,000 for the Roxy.