Comments from Al Alvarez

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Al Alvarez
Al Alvarez commented about Embassy 1,2,3 Theatre on Sep 13, 2014 at 5:59 pm

Thank you for that, patryan6019. The elimination of X-rated films from historical context is one of my pet peeves. As is the elimination of THE BIRTH OF A NATION and DEEP THROAT from all-time top grossing films. It all seems like cleansing of things that the new researchers find distasteful.

Al Alvarez
Al Alvarez commented about Cineworld Cinema - Leicester Square on Sep 12, 2014 at 9:11 am

The LIEMAX element, digital or not, is most evident in New York City where one screen is eight stories high and the one down the street is twenty feet high. Both charge the same price and are branded as IMAX.

Al Alvarez
Al Alvarez commented about Cineworld Cinema - Leicester Square on Sep 12, 2014 at 6:35 am

Don’t blame Empire, blame IMAX. They have sold out their brand and ruined a once wonderful concept.

Al Alvarez
Al Alvarez commented about Ziegfeld Theatre on Sep 7, 2014 at 1:25 pm

Exactly my point, bigjoe59. The crowd for “Les Miserables” on 42nd street didn’t have to wait at all. There was a screening starting every few minutes with immediate seating. That is how those two cash cows on 42nd street outgross most of the country with the possible exception of Lincoln Square.

If you were a distributor would you bypass 42nd street to protect the Ziegfeld? You may do it for a few days just for prestige as “DREAMGIRLS” did, but much longer. Moviemakers just can’t afford that anymore.

Al Alvarez
Al Alvarez commented about Embassy 1,2,3 Theatre on Sep 7, 2014 at 7:26 am

If you look at the ad NYer posted for “GIANT SHADOW”, it actually states that Kirk Douglas will appear at the Fantasy ‘at intermission’. So there you go.

Al Alvarez
Al Alvarez commented about Ziegfeld Theatre on Sep 6, 2014 at 8:15 pm

Yes, that one.

It was a wonderful brand new 70mm TWIN theatre with brand new seats and trademark Cineplex faux marble that failed miserably because it was too close to 42nd Street.

The two biggest hits I can remember there were “UNCLE BUCK” and the move-over of “LAWRENCE” in gorgeous 70mm.

Twin 2 (Rialto 2) never made it pass day two due to subway noise.

Al Alvarez
Al Alvarez commented about Ziegfeld Theatre on Sep 6, 2014 at 2:07 pm

Let us not forget that Walter Reade and Cineplex Odeon used their clout to drive films to the Ziegfeld, something Clearview and Bow Tie don’t have.

Also, when “LAWRENCE OF ARABIA” moved to the loser Warner on 42nd street late in that run, business picked up.

Al Alvarez
Al Alvarez commented about Ziegfeld Theatre on Sep 5, 2014 at 6:57 pm

Property values are a curious thing.

I love the Ziegfeld. It was my office for many years and the best screen in Manhattan. It is the best theatre in Manhattan for people who love big movies. That does not take away from reality.

The Ziegfeld is still there ONLY because nobody wants that location.

Yet.

But it is NOT a choice location to open a major movie. And it never was.

Al Alvarez
Al Alvarez commented about Ziegfeld Theatre on Sep 5, 2014 at 5:40 pm

Not really a matter of finding it but rather finding a better located place to see the same movie.

Al Alvarez
Al Alvarez commented about Ziegfeld Theatre on Sep 5, 2014 at 3:26 pm

I have stated before, audiences DID have a problem finding it, hence the Coronet day and date openings in the eighties and nineties. A 100 seat screen on 42nd street can still outgross it.

Al Alvarez
Al Alvarez commented about Ziegfeld Theatre on Sep 4, 2014 at 7:25 pm

Back then, Disney didn’t want “WHO FRAMED ROGER RABBIT” on 42nd street. Universal didn’t want “THE LAST TEMPTATION OF CHRIST” on 42nd street. Major screens like the the National and the Astor simply could not deliver the audience. The Ziegfeld could.

That is no longer the case.

Al Alvarez
Al Alvarez commented about Ziegfeld Theatre on Sep 4, 2014 at 11:29 am

The big difference is that back when the Ziegfeld was showing exclusives of major films, the Times Square theatres were thriving on exploitation films that did even better than big budget Hollywood films and the Ziegfeld was a better choice for the “GANDHI” and “BORN ON THE FOURTH OF JULY” crowd. This is no longer the case as in the new Times Square theatres on 42nd street even art films do well and exploitation films are few and far between. “GANDHI” today would do better on multiple screens at the Empire.

Al Alvarez
Al Alvarez commented about Embassy 1,2,3 Theatre on Sep 2, 2014 at 6:09 am

All I can tell you about “CAST A GIANT SHADOW” is that it did open as a two-a-day Roadshow in New York. It was reviewed at 141 minutes by the NY Times and the vinyl soundtrack includes a prologue but no intermission track.

Al Alvarez
Al Alvarez commented about Kings Theatre on Aug 25, 2014 at 6:49 am

According to Curbed it is opening in January.

Al Alvarez
Al Alvarez commented about 68th Street Playhouse on Aug 8, 2014 at 7:49 am

AlAlvarez AlAlvarez on August 8, 2014 at 7:48 am (remove)

According to this NYT article, the 68th Street Playhouse was converted from an apartment building to a vaudeville and movie house in 1914.

View link

It closed in July 1997 with “The Pillow book”.

Al Alvarez
Al Alvarez commented about Ziegfeld Theatre on Aug 3, 2014 at 3:25 pm

The last one I can think of without looking it up was “MOUNTAINS OF THE MOON” in 1990.

Al Alvarez
Al Alvarez commented about Ziegfeld Theatre on Aug 3, 2014 at 1:30 pm

Bigjoe59, it may go back as far as “MAROONED” (1969), unless you count the aborted attempts to revive the policy around 2001 by Cineplex Odeon. People refused to sit in their assigned seats then.

Al Alvarez
Al Alvarez commented about Ziegfeld Theatre on Aug 3, 2014 at 9:18 am

Cineplex Odeon forced distributors to take the Ziegfeld in order to get the Baronet. Not the other way around.

Al Alvarez
Al Alvarez commented about Ziegfeld Theatre on Jul 29, 2014 at 2:01 pm

As has been mentioned before here, when the run was not exclusive, the Ziegfeld was out-grossed even by tiny houses like the Baronet and Waverly. The 54th street location even required hired ‘screamers’ for premieres since not enough passers-by mobbed the entrance to see celebrities.

Al Alvarez
Al Alvarez commented about Embassy 1,2,3 Theatre on Jul 28, 2014 at 1:10 pm

Bigjoe59, you can catch it on TCM once in a while. It is not great but, hardly as bad as its reputation.

By the way this link has some great vintage Times square theatre shots;

http://stuffnobodycaresabout.com/2013/06/07/old-new-york-in-photos-29/

Al Alvarez
Al Alvarez commented about Embassy 1,2,3 Theatre on Jul 1, 2014 at 6:31 am

Techman707, you are correct, but the Capitol name was not changed back until later in the year so the early ads suggested a Cinerama presentation.

Al Alvarez
Al Alvarez commented about Embassy 1,2,3 Theatre on Jun 30, 2014 at 9:51 pm

“CHEYENNE AUTUMN” opened on December 23, 1964 on a two shows a day (three on weekends) roadshow basis at the Capitol. It did run a NYT full page ad on October 4, 1964 announcing the holiday opening at the Loews Cinerama. This may possibly account for bigjoe’s Cinerama conundrum. It ran until February 23, 1965 when it was replaced by “LOVE HAS MANY FACES”, a wide release.

Al Alvarez
Al Alvarez commented about Embassy 1,2,3 Theatre on Jun 28, 2014 at 6:06 pm

“GIGI” programs are easily found on ebay. “CHEYENNE AUTUMN” not so easy.

Al Alvarez
Al Alvarez commented about Loew's Capitol Theatre on Jun 16, 2014 at 12:40 pm

According to the NYT in April 1955, the Paramount VistaVision screen was 64ft x 35ft, the Roxy Cinemascope was 64.5ft x 26.5ft, the Warner Cinerama was 67ft x 24.5ft.

Al Alvarez
Al Alvarez commented about Loew's Capitol Theatre on Jun 16, 2014 at 6:49 am

BobbyS, the Warner Cinerama was the Strand. http://cinematreasures.org/theaters/2975