Embassy 1,2,3 Theatre

707 7th Avenue,
New York, NY 10036

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Showing 701 - 725 of 1,094 comments

William
William on June 25, 2007 at 7:55 am

veyoung: You posted “I understand that the Times Square Church is holding on to it’s lease there for dear life”. They don’t need to hold on to the lease. Because they have owned the building since around 1992 when Nederlander Organization sold it to them for $17 million dollars.

AdoraKiaOra
AdoraKiaOra on June 25, 2007 at 7:49 am

Im sorry yea its the old Hollywood movie theatre that became the Mark Hellinger.

AdoraKiaOra
AdoraKiaOra on June 25, 2007 at 7:49 am

Sorry my finger slipped!

AdoraKiaOra
AdoraKiaOra on June 25, 2007 at 7:48 am

I thought the TImes Squre Church was the old Mark Hellinger theatre??? Ive been in there and its just. oh my god -stunning!

AdoraKiaOra
AdoraKiaOra on June 25, 2007 at 7:46 am

I thought the TImes Squre Church was the old Mark Hellinger theatre??? Ive been in there and its just. oh my god -stunning!

AdoraKiaOra
AdoraKiaOra on June 25, 2007 at 7:44 am

I thought the TImes Squre Church was the old Mark Hellinger theatre??? Ive been in there and its just. oh my god -stunning!

veyoung52
veyoung52 on June 24, 2007 at 1:49 pm

I understand that the Times Square Church is holding on to its lease there for dear life.

dennisczimmerman
dennisczimmerman on June 24, 2007 at 1:20 pm

What a shame that the last movie palace located within Times Square is being dismantled. I was in this theatre a number of times on my vists to the Big Apple. Although, you could not compare this to the Rivoli, Capital, or Loew’s State, it was still a movie palace. And to know it is being chopped up for another drug store and restaurants is just sad. I remember seeing the two part Russian version of “War and Peace” which was being released by the Walter Reade Company, which also operated the theatre at the time. The ushers wore “Russian” costumes. Also saw “The Shoes of the Fisherman” which was not an outstanding movie, but made better by the theatre I saw it in. Oh well, I guess we better get used to the shoeboxes of today. At least for some of us we have the memory of what moviegoing was truly like in the 1950’s and 1960s!

William
William on June 22, 2007 at 12:23 pm

Most of the times with them saying you can’t go into the location is, they are removing any historical elements from the theatre’s design. Before anyone knows that it has been removed and the location can not be deemed a historical landmark by the city. From what I saw, they are going right to the brick walls in their gutting.

HowardBHaas
HowardBHaas on June 22, 2007 at 12:20 pm

It is a shame that decoration is being gutted! There are a few photos of the interior after triplexed at www.cinematour.org under Mayfair. Don’t other people have additional interior photos other than the few linked above??

As to people who were thinking this theater could be a daily single screen movie theater again, that’s not real world in the age where there’s no more downtown exclusive! Thankfully, one movie premiere is taking place tonight at Radio City and the Ziegfeld continues (for the time being). People can hope that in the future maybe the Hollywood Theatre (by Lamb) will be available for film premieres/film classics/film festivals. With it rotunda lobby and gorgeous auditorium, built as a movie palace, it would be wonderful to see a film there (though the primary use could be legit theater if it is ever acquired from the church).

nyc20022000
nyc20022000 on June 22, 2007 at 11:04 am

Alas, they wouldn’t let me in to take photos, but the guy there said they are suppose to be building a store in the auditorium (a CVS or Duane Reade no doubt)and two resturants upstairs.

William
William on June 21, 2007 at 5:07 pm

That’s what I saw back on the 15th of June.

BobFurmanek
BobFurmanek on June 21, 2007 at 4:14 pm

I’m sorry to report that they appear to be demolishing the interior to the brick walls. There were workers on scaffolds attacking the decorative plaster with hammers the other day.

There is no hope for this once grand theater.

veyoung52
veyoung52 on June 18, 2007 at 6:41 am

yes, that’s what I thought. It was definitely operational during the DeMille period.

rewhitehead
rewhitehead on June 18, 2007 at 6:30 am

veyoung, at the time I was there, there was no enclosed section under the balcony that was used especially for women with babies. Maybe it was added later after I left, I don’t know.

veyoung52
veyoung52 on June 18, 2007 at 6:04 am

I wasn’t referring to the loge section, but to a separate enclosed area under the balcony (as I recall on the right side of the auditorium facing the screen). It even included a multi-channel array of loudspeakers.

AdoraKiaOra
AdoraKiaOra on June 18, 2007 at 6:04 am

Cheers Warren! I know that one down the road -Times Sq Tourist Centre. Nicely kept little, come to think of it very little theatre there. Cant wait to walk past Embassy 2,3,4 next time im in town. It thrills me to think that theres such a sleeping giant behind that door. Lets pray its woken up gently pretty soon eh!

rewhitehead
rewhitehead on June 18, 2007 at 5:26 am

veyyoung, the special section was like Warren said. It was a roped off section at the front of the balcony and designated “loge.” The short stairways leading to the balcony ended at a small walkway extending the width of the balcony section which was up and toward the rear of the theater with the loge section down and toward the front of the theater toward the screen. The view was excellent from those loge seats and there were almost always usherettes on duty on both sides of that walkway. The loge section was available to anyone who wanted to pay the higher price. Incidentally there were two balcony access stairways, one on either side of the balcony. I sure hope that wonderful staff found suitable work after Loew’s left. I guess some of the younger ones wound up in the army as I did. The theater as it was when I was there can be found at:

View link

Ian Howells, this fantastic site amazes me too. Sure glad I found it.

AdoraKiaOra
AdoraKiaOra on June 18, 2007 at 1:09 am

What happened to Empire 1 by the way???

AdoraKiaOra
AdoraKiaOra on June 18, 2007 at 1:08 am

Jes! this fantastic site never ceases to amaze me. I was on a trip to NY recently and happened to have my camera with me and took 3 or 4 photos of the exterior of this theatre. The amazing thing is that in the 18yrs of visiting NY i always wondered what this theatre/cinema was. I thought id take a few pics and send them here. Low and behold i log on a few days ago and there she is!!! I had no idea as most people would have any idea what a fantastic palace lay behind such a sad and decrepid exterior. I will read with great enthusiasm as to what its future will hold. Does times Sq need yet another office block?

veyoung52
veyoung52 on June 17, 2007 at 3:03 pm

Was the “enclosed” section under the balcony and used especially, I believe, for parents with babies, installed during the conversion to the DeMille in ‘59? Thanks

veyoung52
veyoung52 on June 17, 2007 at 1:05 pm

Rew, was this “special seating section in front” a separate section on the orchestra floor? Thanks.

rewhitehead
rewhitehead on June 17, 2007 at 10:07 am

This theater was Loews Mayfair Theater when I worked there from 1940 to 1942. It was a beautiful theater with excellent sound. The balcony was not divided and had a special seating section in front that gave an excellentl view of the very large screen. The wonderful staff was like a big happy family complete with a mascot cat named Minnie that roamed the theater freely. All you contributers to this site have brought back fond memories. Thanks.