AMC East Hanover 12

Later this month, this theater turns 15, and it stil draws local crowds from Florham Park/Madison/East Hanover. This theater was opened not too far from an AMC theater in Morristown, which soon became a Clearview like Madison, Livingston (closed), and Parsippany. So far, it hasn’t gone independent like Chatham, owned by Roberts, although they show indie films on a regular basis.

The summary should be changed to AMC, since I created the listing for this theater a bit before the merger.

during my respite last week, i saw iron man in one of the theatres in the right wing of the building. sound was stereo but a bit scratched, projection was soso. theater was packed due to sex and the city. this theater is my least favorite of the amc loews theatres, alongside stroud mall. both wayne and secaucus are better than this place, although it will be sad to see kerasotes replace both theatres in secaucus, leaving behind wayne as the best choice.

I read in the Daily Record about an article regarding special improvement districts, one of which includes East Hanover. One of the improvements they mention was about creating walkways across Route 10 (ala Bridgewater) and more ramps to and from each intersection to reduce traffic and ease congestion and confusion. East Hanover’s downtown area is unique as it’s mostly businesses run by Italian Americans, especially the restaurants. Not to mention what is now Kraft Foods, a food company in a building more bigger than this theater!!! They do a good job shipping out snacks for moviegoers to eat!!! As of right now, Chester, East Hanover, Madison, Chatham, and Rockaway don’t have digital projection, but the latter will get IMAX DLP, meaning that all the smaller theaters will cease to exist, leaving the East Hanover theater to become the next theater to have up-to-date equipment.

This theater brought more development to this town, which first got a taste of it with the opening of a Nabisco factory, and then a Novartis office, as well as a Ramada Inn and Best Buy, making the Route 10 corrider a hot spot for shopping. A chuck e'cheeses is right across from the theater, as well as a golf store and italian pizzeria joint.

since the theater got bought out by amc, new management has replaced the older team. my friend gypsy, who works for mcarp, used to get free movie passes since she used to work for miramax, but not anymore! btw, has amc replaced all 12 screens with dolby digital rather than sdds?

Is it me, or does some of the theaters that AMC owns lack stadium seating that its AMC theaters have (you know, the CO, non-stadium Loews/Sony/Star/MJ complexes)? They should update it for today’s audience and make them all accessible for the disabled. Like most updated theaters, this one has rear window captioning as well as DVS for the disabled. Other than that, this theater’s a bit cheaper than the other theater that AMC owns (Rockaway) and the one they used to own (Morristown).

Check this story out from a few years ago, back when the AMC was still a Loews…
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Since the new rockaway theater opened, are there employees who were transferred from east hanover to rockaway, or vice versa?

which of the 12 screen has 8-channel sdds? I know the parsippany cinema’s screen #1 has sdds.

East Hanover opened in December 1993, one of the first in what the company called the Star design, which became the standard (the curved signage reading Loews Theater). This one actually oppened as Loews before Sony aquired the company (and the name was changed to Sony Theaters before eventually being changed back to Loews with the opening of the New Brunswick 18-plex).

It was nice at the time, now its standard and even outdated, the seats are still original (although better mainatined than Cinema 12, which is starting to become as run down as a discount house). Parking is a mess, they used to have security directing traffic on weekend nights, with a sectioned off “drop off zone” around the back to facilitate the movement of traffic in front of the theater.

I agree with Justin, all the current theaters in Morris County will most likely take a hit, but East Hanover, as you point out has always showed a bit more upscale product like Brokeback Mountain then the new Rockaway theater will (aside from that standard one or two rare films they’ll undoubtably show early in their opperation to decifier if there could be a market for it at the theater). If Rockaway becomes too popular I wonder if they will look in to upgrades or discount pricing (Loews responded to Edgewater Multiplex by drastically lowering prices in Ridgefield Park), but Route 10 is a well traveled highway itself, as is 46. Cinema 12 and Cinema 10 will survive, it’ll just be easier to find a parking space (although you have to wonder if AMC’s prices are lower or equal to Cinema 10 and 12’s $9.50 – will Clearview be forced to adapt by offering stadium seating and a rewards program like Moviewatcehrs?).

Accessing this theatre from Route 10 is challenge unl;ess it’s daylight and you’ve tried it before. Signage is terrible, and you can easily wind up on the jug-handle turning lane. The parking lot is a huge mess, with a sudden dead-end on the first level. I too was there on a rainy day, and the potholed parking lot was flooded. Exiting the lot was also a nightmare.

As for the theatre itself, it was rather nondescript, adding nothing to the movie.

A competent Loews multiplex with decent-sized screens and multichannel sound. Not too much different from the Mountainside 10, which Loews opened about 15 miles away at roughly the same time. My one complaint about this place is that the sound, ratcheted up so loud that the dialogue was unintelligible whenever the actors shouted (which was very often), made a very bad choice for a “date” movie—“William Shakespeare’s Romeo & Juliet,” with Leonardo DiCaprio and Clare Danes—even worse. I’ve had complaints about sound at other Loews multis over the years, come to think of it.