I remember the promotions they used to do at Saturday matinees. Our neighborhood theater, the Garvey, would sometimes have drawings from the ticket stubs, usually with just small prizes, but sometimes more valuable things. I never won anything myself, but my older sister actually won a bicycle in one of those drawings.
Things like that kept the theaters packed on Saturdays. Even at only ten cents a ticket for kids, the Garvey probably took in seventy or eighty dollars from ticket sales on a typical Saturday afternoon, and two or three times as much from sales of candy and popcorn and drinks, where the profit margin was much higher. They could easily afford to give away a few prizes- at least until television took away too much of their audience.
I finally realized that the earlier picture of the Pasadena theater wasn’t on a web page, but in a .pdf file I picked up from the L.A. Library web site. It is Record #2 of 4 on this page: http://dbase1.lapl.org/dbtw-wpd/exec/dbtwpub.dll
The file is a scan of an old advertisement for West Coast-Langley theatres, and it has four small (and rather blurry) pictures of the Raymond, the Strand, the Florence and the Pasadena, from before 1930. West Coast-Langley appears to have been an independent chain of local theaters affiliated with West Coast Theatres, the precursor of the Fox West Coast Circuit.
I’ve been rooting through my browser history files and, so far, no luck. But I did find a piece published by Westways Magazine which has a nice 1940 view of Colorado Boulevard at DeLacy. Here is Google’s cache of it: View link
Thanks for that interesting bit of information. I lived not to far from Montebello myself in those days, (though I only went to a movie at the Garmar once, in the early 1960s) and I always wondered where the name came from.
Did you ever attend Montebello’s other theater in the 1950s, the Vogue, on the north side of Whittier Boulevard a mile or so east of the Garmar? I was there a couple of times, and remember only that it was a tiny place, probably built in a converted retail space, and the back rows of seats were on risers so that you had to step up from the aisle to reach them. I think there was only one aisle, so it was almost like the small theaters in a modern multiplex.
The Vogue hasn’t been posted on Cinema Treasures yet, and I was thinking of doing it, but it would be better if someone who had a clearer memory of the place did it.
Because the name was in cursive script rather than block lettering, I once mistook the remains of the capital “C” and the small “l” next to it for an “O”, which is what led me to the surmise that the first word of the theater’s name might be “Orange.” I only discovered that it was one of Clune’s theaters a few nights ago, when I ran across a reference to the 1930 remodeling by Cliff Balch.
I did find a photograph of the original facade, but failed to bookmark the page (rats!) so I’ll have to hunt for it again. The exterior turned out not to be Victorian, nor even particularly ornate, but a fairly simple design, probably influenced by the Chicago style of the late 19th-early 20th century.
I remember seeing foreign films at the Clinton several times in the early 1960s. It wasn’t as tidy (or as pretentious) as the Cinema, a mile or so up Western Avenue, but had a very laid-back atmosphere, and the audiences were more bohemian. In fact, the Clinton audience always seemed to me a bit more knowledgeable that the audiences at the better-known art houses. I had some interesting conversations in the lobby. It was actually a very good place to see a movie.
Thanks. I have a few more things to say about the Alhambra when I get the time. I probbably saw two or three dozen movies there in the 1950s and 1960s.
A seating capacity of 600 seems awfully low. The main auditorium was quite large- at least 70 feet wide, maybe 80 feet, and there must have been at least 35 rows of seats. The loges were large, but the majority of the seats were standard theater size, about twenty inches wide.
The second auditorium (Annex/Single Bill/Gold Cinema) by itself must have had 200 or more seats. I never saw a movie in there, but I remember taking a look inside during the years it was dark. It was much smaller than the main theater, but still a decent size.
The only theater in Alhambra that was larger was the Garfield, built a year or two later than the Alhambra.
An article in the L.A. Times of 2/6/1887 announced the plans for the Burbank Theater, on Main Street between Fifth and Sixth.
As for the photograph, that is certainly the Burbank much as I remember it from the early 1960s, though I think this picture must be later- probably the 1970s. I used to pass by the theater frequently in those days. The simple streamiline/art deco front with big louvers shading the upstairs windows must have been put in place in the 1930s or 1940s.
The Majestic was one of the downtown theaters owned and operated by Oliver Morosco, including the Burbank on Main Street and the Morosco on Hill Street. Morosco was L.A.’s leading theatrical impressario in the era, and operated a number of theaters in other California cities as well. The Majestic was opened in either 1905 or 1906. I don’t know if it ever showed movies or not. It may have been strictly a playhouse throughout its history.
It was most remarkable, especially considering the fact that Sennett spent $100,000 dollars on the remodeling. That was enough to build three or four good-sized suburban theaters in those days.
This has led me to wonder if maybe some disaster befell the Mission. Maybe it was destroyed by a fire, as was not unusual for early 20th century theaters. I wish I had access to the old newspaper files in Los Angeles, but living in a rather isolated community, I’m limited to the few resources available online.
But if the Mission was not destroyed or severely damaged by some mishap, then the syndicate which built the Orpheum must have paid a bundle for that site.
I am also wondering if there might be a glimpse of the mission or the Victory to be had in some of the old movies shot in downtown in those years. I know that the Majestic, which I think was just across Broadway, can be seen in at least one Harold Lloyd movie. It seems a likely possibility.
I don’t recall the exact year the Alhambra Place 5 was opened, but I believe it was 1984 0r 1985. It was part of Alhambra’s Central Business District Urban Renewal Area. Three square blocks of downtown Alhambra were demolished and rebuilt over a period of a few years in the early 1980s. This modern cineplex thus lasted no more than twenty years.
Pictures of the Alhambra Place have been posted at Cinema Tour: http://www.cinematour.com/tour.php?db=us&id=1830
I found it interesting that the arch motif used in this building, and in the Atlantic Palace 10 built a few years later, appears to have been designed to echo the arch above the entrance of the old Alhambra Theatre (which occupied the site of the Atlantic Palace until destroyed by an earthquake in 1987.) The old Alhambra was built in 1924, so it lasted more than three times as long as the Alhambra Place.
My mother lived in Culver City in the 1920s, her family having arrived at the end of 1921, when she was six years old. She remembers going to the Meralta Theater, both in its original (built in 1914-1915) location on the triangle of land where the Culver Hotel was built in 1924, and the theater which then replaced it, on Culver Boulevard. She remembers the owners/operators of the Meralta, Pearl Merrill and Laura Peralta, who were sisters, as stout, dark haired women of Spanish ancestry. On Saturdays, the sisters would open the theater two hours before the matinee movie began, and one of them (my mom doesn’t remember which- they were so alike that she could never tell them apart) would play the piano, and the other would lead the crowd, mostly children, in singing the popular songs of the era.
The Cinema was indeed an art house in the 1950’s-1960’s. From 1963-1965 I was a frequent patron. The theater was unique among L.A.’s art houses at the time for not having the usual snack bar. Instead, there was a small self-service rack filled with imported candy and cigarettes, and a coffee urn. The theater had been recently remodeled, and the lobby had a very stylish, sophisticated look. I think the management was trying to create the atmosphere of a European theater. Almost all the movies shown in that period were European. The Cinema was in every way the equal of the Los Feliz or the Nu-Art at that time.
The last time I went to the Cinema was in the late 1960’s, to see “Don’t Look Back.” I got the feeling that the people running the place had dropped acid. The tidy, European atmosphere was gone, and the subdued colors of lobby and ticket area had been replaced with a sloppy coat of lurid, day-glo orange paint. The place went rapidly downhill after that, and was showing x-rated movies within a couple of years.
Southwest Builder and Contractor, issue of 9/19/1930 says: “Class A Theater (South Gate) …Architect George Burnett…Evan Jones associate… are preparing plans for a theater building to be built on Tweedy Blvd, South Gate, for A.W. Swanson…”
The same magazine, in its issue of 11/17/1936 says that the theater at the corner of Tweedy and San Gabriel is to be altered, with plans by architect Clarence G. Smale.
Southwest Builder and Contractor, issue of 5/15/1925, says that architect Evan Jones, 5158 Hollywood Boulevard, had prepared plans for a 2 story, class C theater and shops to be built on North Crawford Avenue in Downey, between 3rd and 4th Streets. The owner of the theater was Mrs. Ada B. Adams, and the theater was to be leased to Pearl Merrill and Laura Peralta of Culver City.
Crawford Avenue was later renamed Downey Avenue. The discrepancy in address is accounted for by the fact that Downey has used both a local street numbering system and the Los Angles County street numbering system at different times. Pearl Merrill and Laura Peralta also operated the Meralta Theatre in Culver City. The names of the theatres were derived from the combination of their surnames.
The opening of this theater was announced in the Los Angeles Times issue of 12/25/1921, under the headline “Mr. Temple’s new theater opens in Alhambra.” This was Walter Paul Temple, local landowner and developer, who would later develop Temple City. The paper also announced that the new theater would be leased by a Mr. O.H. Schleusener, who was already the manager of another movie house in Alhambra.
Southwest Builder and Contractor of 6/3/1921 says that architects Walker (Albert Raymond) and Eisen (Percy Augustus) were preparing the plans for the theater. The building was to be 60' by 150' and would have a seating capacity of 800. The estimated cost was $50,000.
The Fox Pasadena was originally Clune’s Pasadena. The earliest reference to this theater that I have been able to find on the Internet is from a 1912 edition of a regional magazine called The Rounder, in which there was an announcement of a play that was being presented at Clune’s Pasadena. Given the age of the theater, I would imagine that its original architectural style was probably a rather ornate late Victorian, or perhaps Art Nouveau. I’m hunting for a photograph of it.
While I have been unable to track down the name of the original architect of Clune’s, I have found that the architect for the simple, mission-style 1930 remodeling, (precipitated by the widening of Colorado Street at that time), was the ubiquitous Clifford Balch.
The Southwest Builder & Contractor magazine, issue of 10/10/1924, includes an item about the comencement of construction on the Warner Egyptian. It was designed by the local Pasadena architect Kenneth A. Gordon, who also designed an Egyptian-style theater for the Bard Circuit in Glendale at about the same time. The Warner Egyptian was built behind a pre-existing commercial building (which was on a very deep lot) and one of the stores was used for the ticket lobby and a long, narrow galleria which extended back to the new theater. The new building was 75' by 125' and was intended to provide 1200 seats.
I first attended a movie at the Uptown in the early 1960s. The auditorium was very much like a slightly smaller version of Alhambra’s Garfield Theatre, but with more of its decoration intact. I couldn’t see the decoration very clearly, though, as the auditorium was kept very dimly lit, even during the intermission. There were no moe than two dozen other patrons that day. Another odd congruity I found was in the intermission music. It was a recording of a theater organ, and was exactly the same recording which I had heard played at the Garfield for many years. I will always associate Lecuona’s Malaguena with those dim, cavernous, nearly-empty theaters.
From Southwest Builder & Contractor, issue of 1/31/1941, p.33, col.2:
“Theater (San Gabriel)— J.B. Lilly… has the contract and will start work about February 5 on the construction of a moving picture theater on Las Tunas Drive between San Marino and De Anza Avenues, for O.W. Lewis. It will contain 10,000 square feet and will seat 750 persons… C.A. Balch, architect…”
Given the location and description, I think this is certainly the theater which became Edwards' San Gabriel.
The State was originally called the Florence. There is a mention of the Florence in the Los Angeles Times of 12/27/1928, pt.III, p.14; “Turner, Dahnke & Langley Theater Chain will be the operators of the Florence Theater, Pasadena.”
Southwest Builder and Contractor Magazine of 8/30/1935, p.54 col.2 has a notice that manager James Edwards “…will make repairs and remodel the Florence Theater….” in Pasadena.
My own first visit to the State was in 1960. At that time, the original facade was still largely in place, and above the marquee was a very nice bit of classical design, which was of either plaster or cast stone, with an arch and bas-relief detailing. This was covered up by a big plaster box a few years later. The interior of the theater was already fairly modern and plain by the time I first saw it. The auditorium ceiling was a shallow barrel vault, with indirect lighting from a cove along the sides, and there were six or eight standard octagonal theater chandeliers. Any detailing around the screen had probably been lost to the installation of the CinemaScope screen in the 1950s.
According to an article in the Pasadena Star-News at the time of the State’s closing, the neon marquee dated from 1956. However, in 1960, it already looked older than that, and I suspect that it might have been installed with the remodeling by James Edwards in the 1930s.
According to a notice in the magazine Southwest Contractor and Manufacturer, issue of 6/6/1914, the architects of the Strand were Robert Farquhar Train and Robert Edmund Williams. The offices of Train & Williams were in Los Angeles.
An article in the Pasadena Star-News of 6/14/1924 announced the re-opening of the Strand that night, and said that it had been remodeled to a “Spanish” style.
From 1963 until it was demolished in 1977, the Ritz was known as the Lindy Opera House, and was a pet project of the owner of the company that made Lindy ball point pens. I recall that the grand opening, scheduled for November 23rd, had to be delayed until December, due to the assasination of President Kennedy.
The architect of the Fifth Avenue Theatre was Clifford A. Balch. It was built in 1939 for Southside Theaters, which at that time had an office address of 5600 Sunset Boulevard, Los Angeles.
I remember the promotions they used to do at Saturday matinees. Our neighborhood theater, the Garvey, would sometimes have drawings from the ticket stubs, usually with just small prizes, but sometimes more valuable things. I never won anything myself, but my older sister actually won a bicycle in one of those drawings.
Things like that kept the theaters packed on Saturdays. Even at only ten cents a ticket for kids, the Garvey probably took in seventy or eighty dollars from ticket sales on a typical Saturday afternoon, and two or three times as much from sales of candy and popcorn and drinks, where the profit margin was much higher. They could easily afford to give away a few prizes- at least until television took away too much of their audience.
ejay:
I finally realized that the earlier picture of the Pasadena theater wasn’t on a web page, but in a .pdf file I picked up from the L.A. Library web site. It is Record #2 of 4 on this page:
http://dbase1.lapl.org/dbtw-wpd/exec/dbtwpub.dll
The file is a scan of an old advertisement for West Coast-Langley theatres, and it has four small (and rather blurry) pictures of the Raymond, the Strand, the Florence and the Pasadena, from before 1930. West Coast-Langley appears to have been an independent chain of local theaters affiliated with West Coast Theatres, the precursor of the Fox West Coast Circuit.
I’ve been rooting through my browser history files and, so far, no luck. But I did find a piece published by Westways Magazine which has a nice 1940 view of Colorado Boulevard at DeLacy. Here is Google’s cache of it:
View link
rupert:
Thanks for that interesting bit of information. I lived not to far from Montebello myself in those days, (though I only went to a movie at the Garmar once, in the early 1960s) and I always wondered where the name came from.
Did you ever attend Montebello’s other theater in the 1950s, the Vogue, on the north side of Whittier Boulevard a mile or so east of the Garmar? I was there a couple of times, and remember only that it was a tiny place, probably built in a converted retail space, and the back rows of seats were on risers so that you had to step up from the aisle to reach them. I think there was only one aisle, so it was almost like the small theaters in a modern multiplex.
The Vogue hasn’t been posted on Cinema Treasures yet, and I was thinking of doing it, but it would be better if someone who had a clearer memory of the place did it.
ejaycat:
Because the name was in cursive script rather than block lettering, I once mistook the remains of the capital “C” and the small “l” next to it for an “O”, which is what led me to the surmise that the first word of the theater’s name might be “Orange.” I only discovered that it was one of Clune’s theaters a few nights ago, when I ran across a reference to the 1930 remodeling by Cliff Balch.
I did find a photograph of the original facade, but failed to bookmark the page (rats!) so I’ll have to hunt for it again. The exterior turned out not to be Victorian, nor even particularly ornate, but a fairly simple design, probably influenced by the Chicago style of the late 19th-early 20th century.
I remember seeing foreign films at the Clinton several times in the early 1960s. It wasn’t as tidy (or as pretentious) as the Cinema, a mile or so up Western Avenue, but had a very laid-back atmosphere, and the audiences were more bohemian. In fact, the Clinton audience always seemed to me a bit more knowledgeable that the audiences at the better-known art houses. I had some interesting conversations in the lobby. It was actually a very good place to see a movie.
Ken:
Thanks. I have a few more things to say about the Alhambra when I get the time. I probbably saw two or three dozen movies there in the 1950s and 1960s.
A seating capacity of 600 seems awfully low. The main auditorium was quite large- at least 70 feet wide, maybe 80 feet, and there must have been at least 35 rows of seats. The loges were large, but the majority of the seats were standard theater size, about twenty inches wide.
The second auditorium (Annex/Single Bill/Gold Cinema) by itself must have had 200 or more seats. I never saw a movie in there, but I remember taking a look inside during the years it was dark. It was much smaller than the main theater, but still a decent size.
The only theater in Alhambra that was larger was the Garfield, built a year or two later than the Alhambra.
An article in the L.A. Times of 2/6/1887 announced the plans for the Burbank Theater, on Main Street between Fifth and Sixth.
As for the photograph, that is certainly the Burbank much as I remember it from the early 1960s, though I think this picture must be later- probably the 1970s. I used to pass by the theater frequently in those days. The simple streamiline/art deco front with big louvers shading the upstairs windows must have been put in place in the 1930s or 1940s.
The Majestic was one of the downtown theaters owned and operated by Oliver Morosco, including the Burbank on Main Street and the Morosco on Hill Street. Morosco was L.A.’s leading theatrical impressario in the era, and operated a number of theaters in other California cities as well. The Majestic was opened in either 1905 or 1906. I don’t know if it ever showed movies or not. It may have been strictly a playhouse throughout its history.
It was most remarkable, especially considering the fact that Sennett spent $100,000 dollars on the remodeling. That was enough to build three or four good-sized suburban theaters in those days.
This has led me to wonder if maybe some disaster befell the Mission. Maybe it was destroyed by a fire, as was not unusual for early 20th century theaters. I wish I had access to the old newspaper files in Los Angeles, but living in a rather isolated community, I’m limited to the few resources available online.
But if the Mission was not destroyed or severely damaged by some mishap, then the syndicate which built the Orpheum must have paid a bundle for that site.
I am also wondering if there might be a glimpse of the mission or the Victory to be had in some of the old movies shot in downtown in those years. I know that the Majestic, which I think was just across Broadway, can be seen in at least one Harold Lloyd movie. It seems a likely possibility.
I don’t recall the exact year the Alhambra Place 5 was opened, but I believe it was 1984 0r 1985. It was part of Alhambra’s Central Business District Urban Renewal Area. Three square blocks of downtown Alhambra were demolished and rebuilt over a period of a few years in the early 1980s. This modern cineplex thus lasted no more than twenty years.
Pictures of the Alhambra Place have been posted at Cinema Tour:
http://www.cinematour.com/tour.php?db=us&id=1830
I found it interesting that the arch motif used in this building, and in the Atlantic Palace 10 built a few years later, appears to have been designed to echo the arch above the entrance of the old Alhambra Theatre (which occupied the site of the Atlantic Palace until destroyed by an earthquake in 1987.) The old Alhambra was built in 1924, so it lasted more than three times as long as the Alhambra Place.
My mother lived in Culver City in the 1920s, her family having arrived at the end of 1921, when she was six years old. She remembers going to the Meralta Theater, both in its original (built in 1914-1915) location on the triangle of land where the Culver Hotel was built in 1924, and the theater which then replaced it, on Culver Boulevard. She remembers the owners/operators of the Meralta, Pearl Merrill and Laura Peralta, who were sisters, as stout, dark haired women of Spanish ancestry. On Saturdays, the sisters would open the theater two hours before the matinee movie began, and one of them (my mom doesn’t remember which- they were so alike that she could never tell them apart) would play the piano, and the other would lead the crowd, mostly children, in singing the popular songs of the era.
The Cinema was indeed an art house in the 1950’s-1960’s. From 1963-1965 I was a frequent patron. The theater was unique among L.A.’s art houses at the time for not having the usual snack bar. Instead, there was a small self-service rack filled with imported candy and cigarettes, and a coffee urn. The theater had been recently remodeled, and the lobby had a very stylish, sophisticated look. I think the management was trying to create the atmosphere of a European theater. Almost all the movies shown in that period were European. The Cinema was in every way the equal of the Los Feliz or the Nu-Art at that time.
The last time I went to the Cinema was in the late 1960’s, to see “Don’t Look Back.” I got the feeling that the people running the place had dropped acid. The tidy, European atmosphere was gone, and the subdued colors of lobby and ticket area had been replaced with a sloppy coat of lurid, day-glo orange paint. The place went rapidly downhill after that, and was showing x-rated movies within a couple of years.
Southwest Builder and Contractor, issue of 9/19/1930 says: “Class A Theater (South Gate) …Architect George Burnett…Evan Jones associate… are preparing plans for a theater building to be built on Tweedy Blvd, South Gate, for A.W. Swanson…”
The same magazine, in its issue of 11/17/1936 says that the theater at the corner of Tweedy and San Gabriel is to be altered, with plans by architect Clarence G. Smale.
Southwest Builder and Contractor, issue of 5/15/1925, says that architect Evan Jones, 5158 Hollywood Boulevard, had prepared plans for a 2 story, class C theater and shops to be built on North Crawford Avenue in Downey, between 3rd and 4th Streets. The owner of the theater was Mrs. Ada B. Adams, and the theater was to be leased to Pearl Merrill and Laura Peralta of Culver City.
Crawford Avenue was later renamed Downey Avenue. The discrepancy in address is accounted for by the fact that Downey has used both a local street numbering system and the Los Angles County street numbering system at different times. Pearl Merrill and Laura Peralta also operated the Meralta Theatre in Culver City. The names of the theatres were derived from the combination of their surnames.
The opening of this theater was announced in the Los Angeles Times issue of 12/25/1921, under the headline “Mr. Temple’s new theater opens in Alhambra.” This was Walter Paul Temple, local landowner and developer, who would later develop Temple City. The paper also announced that the new theater would be leased by a Mr. O.H. Schleusener, who was already the manager of another movie house in Alhambra.
Southwest Builder and Contractor of 6/3/1921 says that architects Walker (Albert Raymond) and Eisen (Percy Augustus) were preparing the plans for the theater. The building was to be 60' by 150' and would have a seating capacity of 800. The estimated cost was $50,000.
The Fox Pasadena was originally Clune’s Pasadena. The earliest reference to this theater that I have been able to find on the Internet is from a 1912 edition of a regional magazine called The Rounder, in which there was an announcement of a play that was being presented at Clune’s Pasadena. Given the age of the theater, I would imagine that its original architectural style was probably a rather ornate late Victorian, or perhaps Art Nouveau. I’m hunting for a photograph of it.
While I have been unable to track down the name of the original architect of Clune’s, I have found that the architect for the simple, mission-style 1930 remodeling, (precipitated by the widening of Colorado Street at that time), was the ubiquitous Clifford Balch.
The Southwest Builder & Contractor magazine, issue of 10/10/1924, includes an item about the comencement of construction on the Warner Egyptian. It was designed by the local Pasadena architect Kenneth A. Gordon, who also designed an Egyptian-style theater for the Bard Circuit in Glendale at about the same time. The Warner Egyptian was built behind a pre-existing commercial building (which was on a very deep lot) and one of the stores was used for the ticket lobby and a long, narrow galleria which extended back to the new theater. The new building was 75' by 125' and was intended to provide 1200 seats.
I first attended a movie at the Uptown in the early 1960s. The auditorium was very much like a slightly smaller version of Alhambra’s Garfield Theatre, but with more of its decoration intact. I couldn’t see the decoration very clearly, though, as the auditorium was kept very dimly lit, even during the intermission. There were no moe than two dozen other patrons that day. Another odd congruity I found was in the intermission music. It was a recording of a theater organ, and was exactly the same recording which I had heard played at the Garfield for many years. I will always associate Lecuona’s Malaguena with those dim, cavernous, nearly-empty theaters.
From Southwest Builder & Contractor, issue of 1/31/1941, p.33, col.2:
“Theater (San Gabriel)— J.B. Lilly… has the contract and will start work about February 5 on the construction of a moving picture theater on Las Tunas Drive between San Marino and De Anza Avenues, for O.W. Lewis. It will contain 10,000 square feet and will seat 750 persons… C.A. Balch, architect…”
Given the location and description, I think this is certainly the theater which became Edwards' San Gabriel.
The Wahington theater was built in 1924. The architects were Clarence L. Jay and Henry M. Patterson.
An article in the magazine Architect and Engineer, November 1917, names the architect of the Florence theater as O.P. Dennis. (Oliver Perry Dennis.)
The State was originally called the Florence. There is a mention of the Florence in the Los Angeles Times of 12/27/1928, pt.III, p.14; “Turner, Dahnke & Langley Theater Chain will be the operators of the Florence Theater, Pasadena.”
Southwest Builder and Contractor Magazine of 8/30/1935, p.54 col.2 has a notice that manager James Edwards “…will make repairs and remodel the Florence Theater….” in Pasadena.
My own first visit to the State was in 1960. At that time, the original facade was still largely in place, and above the marquee was a very nice bit of classical design, which was of either plaster or cast stone, with an arch and bas-relief detailing. This was covered up by a big plaster box a few years later. The interior of the theater was already fairly modern and plain by the time I first saw it. The auditorium ceiling was a shallow barrel vault, with indirect lighting from a cove along the sides, and there were six or eight standard octagonal theater chandeliers. Any detailing around the screen had probably been lost to the installation of the CinemaScope screen in the 1950s.
According to an article in the Pasadena Star-News at the time of the State’s closing, the neon marquee dated from 1956. However, in 1960, it already looked older than that, and I suspect that it might have been installed with the remodeling by James Edwards in the 1930s.
According to a notice in the magazine Southwest Contractor and Manufacturer, issue of 6/6/1914, the architects of the Strand were Robert Farquhar Train and Robert Edmund Williams. The offices of Train & Williams were in Los Angeles.
An article in the Pasadena Star-News of 6/14/1924 announced the re-opening of the Strand that night, and said that it had been remodeled to a “Spanish” style.
From 1963 until it was demolished in 1977, the Ritz was known as the Lindy Opera House, and was a pet project of the owner of the company that made Lindy ball point pens. I recall that the grand opening, scheduled for November 23rd, had to be delayed until December, due to the assasination of President Kennedy.
The architect of the Fifth Avenue Theatre was Clifford A. Balch. It was built in 1939 for Southside Theaters, which at that time had an office address of 5600 Sunset Boulevard, Los Angeles.