Rivoli Theatre
525 Long Beach Boulevard,
Long Beach,
CA
90802
525 Long Beach Boulevard,
Long Beach,
CA
90802
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Additional Info
Previously operated by: Arthur Enterprises Inc., Cabart Theaters Corp, Century Theaters, Century Theatres, Pacific Theatres
Architects: Floyd E. Stanbery
Nearby Theaters
Opened by Arthur Theatres on December 24, 1936 with Bing Crosby in “Pennies from Heaven” & Herbert Marshall in “Make Way for a Lady”. The Rivoli Theatre was one of the many neighborhood theatres that was located in Long Beach. By 1950 it was operated by Cabart Theaters Corp. It was still open in 1978.
Contributed by
William Gabel
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Recent comments (view all 19 comments)
The Rivoli can be spotted in the movie, “It’s a Mad, Mad, Mad, Mad World,” as it is was visible in shots from in front of the Police Station (the local YMCA), just south of Cormier Chevrolet.
I think the last time I went there was in the 70’s for the unbelivable double bill of “Gone With The Wind” and “How The West Was Won.” Went in at about 1pm and got out about 9pm.
I’m doing a Documentary film about the old movie theaters in Long Beach as part of my cable TV series “I Remember Long Beach”.
I would like to talk to anybody who has stories or pictures of any of the old theaters. I was A manager at the old Plaza Theater (Spring and Palo Verde) in the 70’s. If you have any stories to tell or pictures please let me know.
Here is a December 1959 ad from the Long Beach Independent:
http://tinyurl.com/ps42fm
To answer Dennis Pierce’s question, Yes Pacific Theatres operated the Rivoli Theatre along with the Towne and State Theatres in Long Beach around 1969.
i saw coma with richard widmark at the rivoli in 1978 and also went there in 1945 with family when i was 5 years old we walked from santa fe and pacific coast hwy over the l.a. river, there was no long beach freeway there then
Is this the Long Beach Rivoli? It’s a screencap from the opening credits of the 1977 comedy “Loose Shoes.”
looseshoesrivoli2.jpg
Yes, the photo is of the Long Beach Rivoli.
The Rivoli Long Beach was operated by Century Theatres Inc.
Opened by Arthur Theatres on December 24th, 1936. Later owned by Cabaret, Partmer Theatres, Allied Theatres of California, Arthur Theatre Corp again, and Pacific Theatres. They may have been partnerships.
The Rivoli was operated by Cabart Theatres Circuit owned by C.A. Caballero and Milt Arthur (Cabart) (and Fanchon & Marco). Harry Arthur had the St. Louis Amusement Circuit that became Arthur Enterprises. Related and yet not the same. The Rivoli closed September 17, 1979 with “The Wanderers” and “American Hot Wax.”