I don’t see where it says Harlem Casino Theatre here. It was indeed a nightclub before Loews took it over.
The photo is of the Loews movie theatre playing “CAMILLE”. At times during its movie years it would stop showing movies and play legitimate plays. No other Loews house did that.
Although the intro correctly states that the Globe became a full-time cinema in 1935, from 1927 to 1935 it spent more time each year as a motion picture theatre than as a live venue.
The smaller house having 70mm was not rare for Miami twins as this was the designed for roadshows and longer runs in order to capitalize on the improved film terms.
What does seem apparent from the ads is that there were three Strands in the Miami market.
The first opened at the turn of the century at North Miami Avenue and First Street (then Avenue D and Eleventh)and operated until 1924 showing movies, fights and legitimate theatre.
The second was an open air theatre on Ocean Drive and tenth in Miami Beach that mostly showed movies in 1926-1927. This the year the Seventh Avenue Theatre, listed here, opened. It then became the Strand in 1938 when Wometco took over.
I found a Miami Herald article that confirms the Sunset opened in 1946 as the South Miami. In 1950 it became the Hiway and in 1952 it became the Sunset and was taken over by Wometco.
The First is the re-opening of the Fotosho which had been torn down and rebuilt that year on the same spot. The second is the ad for the Cameo in Allapattah which I had never heard of.
The Riviera mentioned in the copy was in Homestead.
Some posters who were regular Apollo patrons found my previous suggestion that the theatre played art but sold sleaze, was offensive.
That photo is a perfect example. “THREE FORBIDDEN STORIES” was never advertised this way anywhere else except perhaps drive-ins.
To clarify,
I don’t see where it says Harlem Casino Theatre here. It was indeed a nightclub before Loews took it over.
The photo is of the Loews movie theatre playing “CAMILLE”. At times during its movie years it would stop showing movies and play legitimate plays. No other Loews house did that.
The New Amsterdam was a full time movie house from 1937 to 1982.
http://www.fromthesquare.org/?p=370
aka Harlem Casino
http://gotham.fromthesquare.org/?p=79
The Seventh Avenue, the only Loews house to sometimes play legitimate theatre.
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The Savoy stopped operating in early September 1952.
This disappears from the New York Times movie ad pages around March 16, 1952.
This was still listed as open in the Film Daily Yearbook for 1946. It is listed as closed in the 1947 edition.
This closed around May 17, 1956 when it disappeared from the New York Times movie pages after a run of “DIABOLIQUE”.
A correction on the introduction:
“In 1965, the Odeon became the Forum, and a decade later, the Forum 47th Street.”
The Odeon became the Forum in mid-1959.
Although the intro correctly states that the Globe became a full-time cinema in 1935, from 1927 to 1935 it spent more time each year as a motion picture theatre than as a live venue.
Laffmovie should be added to previous names (1942-1943).
The Liberty became a full time cinema in 1933.
The smaller house having 70mm was not rare for Miami twins as this was the designed for roadshows and longer runs in order to capitalize on the improved film terms.
I have been scanning these old Miami News pages Mike Rivest has been posting on CT and found very little information on the Strand.
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What does seem apparent from the ads is that there were three Strands in the Miami market.
The first opened at the turn of the century at North Miami Avenue and First Street (then Avenue D and Eleventh)and operated until 1924 showing movies, fights and legitimate theatre.
The second was an open air theatre on Ocean Drive and tenth in Miami Beach that mostly showed movies in 1926-1927. This the year the Seventh Avenue Theatre, listed here, opened. It then became the Strand in 1938 when Wometco took over.
This Miami News article contradicts Boxoffice and says the Florida is a remodel of the Rex.
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I found a Miami Herald article that confirms the Sunset opened in 1946 as the South Miami. In 1950 it became the Hiway and in 1952 it became the Sunset and was taken over by Wometco.
Operating in 1969 as the Under-Ground.
View link
Thanks to Mike Rivest for finding the Miami News online.
Mike, that paper has two other interesting finds.
The First is the re-opening of the Fotosho which had been torn down and rebuilt that year on the same spot. The second is the ad for the Cameo in Allapattah which I had never heard of.
The Riviera mentioned in the copy was in Homestead.
Cool find, Mike.
The Irving Place is often crediting for starting the first domestic Film Festival in 1942, a tribute to films from our allies.
There was another Public theatre on second avenue and fourth street in the thirties that occasionally showed movies.
The Peoples operated at least from 1930 to 1941.
I agree with Warren’s post of August 3, 2007 that this opened in 1921 as the New Strand.