Embassy 1,2,3 Theatre
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Uploaded on: March 1, 2020
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Advance ad for roadshow premiere on March 26th, 1964
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Hopes were high for the reserved-seat enagement, which would benefit from the Easter holidays in April and tourists flocking to NYC for the World’s Fair that opened later in that month.
The booking at the DeMille for “Roman Empire” was specifically aimed at taking advantage of the Easter holidays and opening season of the World’s Fair. Unfortunately, the epic failed to live up to expectations and was switched to continuous performances at “popular prices” starting on May 29th to include that year’s Memorial Day weekend.
Hello-
maybe there was audience fatigue for roadshow epics about Ancient Rome. on the other hand the roadshow engagement of The Greatest Story Ever Told the next Feb.1965 at the Warner lasted 44 weeks. TFOTRE is one of those roadshow epics with a somewhat off reputation that is in fact better than said reputation.