CinemaScope debuts at Hoyts Ambassadors Theatre Perth WA - Dec 31, 1953

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CINEMASCOPE - History tells us that the first CinemaScope installation in Perth was at Hoyts Ambassadors, with 20th Century Fox’s “The Robe”, premiering Dec 31, 1953. Hoyts Theatres Ltd, managing director Ernest G. Turnbull made an advance announcement In the “Sunday Times”, 22 Nov 1953, that Hoyts would spend £20,000 equipping the Ambassadors for CinemaScope. He went on : “Instead of the limited, almost-square picture we know today, CinemaScope gives real-life perspective, on a curved screen, two and a half times the normal width. Special glasses or viewers are not required. ( The modern miracle you see without glasses ) CinemaScope’s dimensional depth is an illusion created by light on myriad’s of tiny mirrors embedded in the screen, which at the Ambassadors Theatre will be 39 feel wide and 15 feet high. Sound we are accustomed to hearing from a single amplifier set at the centre of the screen, is recorded on 4 separate magnetic tracks at point of origin, and is distributed through speakers arranged behind the screen, and around the auditorium. The outlook for 1954 is very bright indeed, said Mr. Turnbull. Leaders of the motion picture industry see CinemaScope as the dawn of an entire new era in entertainment”…Submitted by Greg Lynch…