Sam Raimi, Rob Tapert, and Bruce Campbell

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“Book of the Dead” (later retitled “The Evil Dead+) premiered on October 15th, 1981, at Detroit’s Redford Theater. Turnout was excellent, and Sam Raimi started touring the movie. Eventually he met Irvin Shapiro, who had distributed George Romero’s "Night of the Living Dead”.

Shapiro convinced Raimi to change the title to “The Evil Dead” and got the film into Cannes in 1982, where Stephen King saw it, loved it, and gave it a rave review. The rest is history.