Playhouse Theatre
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Featured Theater
St. Petersburg, FL
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Uploaded on: July 2, 2021
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The next renovation, in 1963, brought plush, wider new seats and an enlarged lobby. According to Bill Boardman, the layout this time was $25,000.
But competition was fierce, and as St. Petersburg expanded to the west and to the north, away from downtown and the Central Avenue area, movie theaters began to appear like squirrels in suburbia. By the mid ‘60s, downtown and surrounding neighborhoods were turning “old” St. Pete into a ghost town.
In 1966, Boardman reduced admission to one dollar; as many as three children would be admitted free when accompanied by a paying adult.
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