3-30-21 courtesy of Mark Joseph Pusillo
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Uploaded on: March 31, 2021
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3-30-21 courtesy of Mark Joseph Pusillo. After the Covid shutdown & renovations to the Paris, the theater reopened with a 35mm print of Netflix “The Trial of the Chicago 7”
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As much as I adored the experience of seeing a film here in 2007, I really wonder how Netflix will be able to profit from this venue. Please don’t get me wrong, as I applaud Netflix saving this beautiful venue. However, with 24/7 screening at any time that suits subscriber viewing at any time of the day or night, I really wonder how long this experiment will remain viable. Happy to be proved wrong.
My guess is that Netflix will be delighted to “showcase” their films in a prestige cinema, not just for awards season, but all year long. The Paris can function as an ad for them, a place everybody can see their films on the big screen. So making a profit from this theater, or their operation of Hollywood’s Egyptian Theatre, may not be the primary motive. Showcasing their films in their own theaters in the nation’s 2 largest markets will help ensure the overall profit of the company, which of course is a concern.