Print ad and description courtesy Adam Carston at Windy City Ballyhoo: Chicago's Moviegoing Past.
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Print ad and description courtesy Adam Carston at Windy City Ballyhoo: Chicago’s Moviegoing Past.
“Balaban & Katz were so proud of the new marquee at their United Artists Theatre that they took out this ad to promote it on January 3, 1957, which gives us a great shot of the venue’s exterior and a giant poster display for Written on the Wind.”
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Comments (2)
More than likely, White Way Electric promised to run such an ad as part of its contract with B&K for the new marquee.
Wrong date: January 2nd.
02 Jan 1957, Wed Chicago Tribune (Chicago, Illinois) Newspapers.com