The Other Side of Midnight @ The Holiday
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Featured Theater
Fort Wayne, IN
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Uploaded on: July 13, 2026
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Local newspaper ad from the summer of 1977 for “The Other Side of Midnight”. This infamous booking of the notorious box-office bomb by the Mallers-Spirou chain was made worse because they had passed on “Star Wars”, thinking the sci-fi adventure a dud. “Star Wars” eventually played locally at the Southtown Mall General Cinema for 27 weeks. Having learned their lesson, Mallers-Spirou booked the Lucasfilm sequel, “The Empire Strikes Back”, at the Holiday in 1980.
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