![Cinema Treasures](/images/app/logo.png?1721766727)
Strand Theatre
![Strand Theatre](https://photos.cinematreasures.org/production/photos/85319/1382918818/large.png?1382918818)
The Strand’s original nameplate, the Hippodrome — which had been known as the place to see movies — began mixing in live stage shows that got racier to attract audiences. New owners one upped that business model rebranding the H'drome as the Joy Theater. See a Hopalong Cassidy film, some live stage performances and the movie, “Half-Way to Hell.” This was an eccentric film-burlesque-exploitation house not dissimilar to the nearby Fox Theater.
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