Star-Vu Drive-In
1400 17th Avenue,
Longmont,
CO
80501
1400 17th Avenue,
Longmont,
CO
80501
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There appears to be no trace of the entrance road. It started at what is now the intersection of 17th Avenue and Lincoln Street and ran due north. Lincoln Street bends to the west somewhat, allowing for a retention pond.
Today, that area is covered by housing which sits on the east side of Lincoln Street.
Checking the Longmont Times-Call, the first Star Vu ad I could find was a “Now Open” ad on June 5, 1950. It touted “A screen as big as all outdoors” and “No walking”. That “Tonight Only” ad featured “The Return of October” with Glenn Ford, “Beauty on Parade” with Ruth Warrick, “plus short subjects”. It described its location as “¼ mile west of Johnson’s North Station on the Hygiene Road”.
Boxoffice, June 16, 1951 (with photo): “Mr. and Mrs. Merle Swank of the Nova Theatre, Stockton, Kas., residents of Denver, and Don Phillips of Colby, Kas., recently purchased a drive-in at Longmont, Colo.”
Boxoffice, March 10, 1958: “Carl Halberg, owner of the Tri-C Drive-In, Albuquerque, has bought the Starvue at Longmont from Don Phillips and Merle Swank.”
Billboard, Jan. 7, 1950: “Lem Lee, Paul Rothman, R. C. Otwell … have bought a site for a drive-in at Longmont, Colo.”
Grand opening note from the July 8, 1950 issue of BoxOffice: “The new 350-car Star-Vu Drive-In on the Estes road northwest of (Longmont) recently was opened. With a capacity of 350 cars, the new open air theatre is equipped with RCA projection and sound. Bob Jones is manager of the drive-in.”
A more accurate address for this theater is 1400 17th Ave, Longmont, CO 80501. This points directly to the entrance road part of which is still there though barely visible. Lincoln Circle is where the drive in stood. Lincoln Street is the entrance road.
Please update.
In 1956 it was a Empire and Affiliated Theatre.