Ziegfeld Theatre

141 W. 54th Street,
New York, NY 10019

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Additional Info

Previously operated by: Bow-Tie Cinemas, Cineplex Odeon, Clearview Cinemas, Walter Reade Theatres

Architects: John J. McNamara

Firms: Emery Roth & Sons

Functions: Ballroom, Banquet Hall, Special Events

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News About This Theater

Curtained screen

Built just a few hundred feet from the site of original Ziegfeld Theatre (demolished in 1966), this ‘new’ Ziegfeld Theatre opened December 17, 1969 with a gala premiere of “Marooned” starring Gregory Peck. The movie house was one of the last big palaces built in the United States.

It was built from plans by the architectural firm of Emery Roth & Sons, with designs by Irving Gershon and interior design by John McNamara. The Ziegfeld Theatre was built for Walter Reade for his chain’s flagship, and was later operated by Cineplex Odeon from 1987, Clearview from 1998, and Bow Tie from June 2013.

The letter ‘Z’ appears on the door handles and in the terrazzo floor of the ticket lobby. The main lobby has an elephant sculpture, also some memorabilia of the prior Ziegfeld Theatre and of the Ziegfeld girls, a ticket taker who cheerily welcomes customers. There is a grand stairs of marble and ornate metalwork, and an escalator. Upstairs is a foyer panelled in wood in which displays busts of Florenz Ziegfeld and Fanny Brice. “Story of this Wood” plaques in the lobby and upstairs state that the wood changed colors from oak to rich charcoal by virtue of being in a peat bog for 4,000 years outside Cambridge, England. Doors lead to the concessions foyer which has elegant restrooms, a huge framed poster from the movie “My Fair Lady” since Clearview placed it there, a bust of Will Rogers, and the entryways to the auditorium.

The auditorium features 1,131 seats: 825 seats in the front section, 306 seats in the raised stadium section at the rear. There are two sets of curtains over the screen, one gold, the other closer to the screen is a sheer white curtain. The huge screen measures 52ft x 22.7ft. The Ziegfeld Theatre’s interior is decorated with sumptuous red carpeting, abundant gold trim, crystal chandeliers, and ornamentation that ranges from sconces to door handles and exit signs.

The longest movie run at the Ziegfeld Theatre was “Ryan’s Daughter” (1970) 33 weeks. “Gandhi” (1982) was shown for 31 weeks. There were probably more world premieres in recent decades at the Ziegfeld Theatre than any US movie theatre outside of Los Angeles, too many to list here except for some that had long runs at the Ziegfeld Theatre: “Cabaret” had its 1972 world premiere and ran for 26 weeks. “Close Encounters of the Third Kind” had its 1977 world premiere and ran for 23 weeks. “Apocalypse Now” had its world premiere in 1979 and ran for 12 weeks. In 1988 “The Last Temptation of Christ” had its 1988 world premiere here and drew protests. The Ziegfeld Theatre was also a beloved showplace for classic screenings such as “Lawrence of Arabia”.

The Ziegfeld Theatre was, arguably, the last movie palace still showing films in Manhattan. Sadly, due to fewer premiers and with competition with multiplexes hosting the same movies, in January 2016 news was announced that the Ziegfeld Theatre would imminently close and after a renovation, reopen in 2017 as the Ziegfeld Ballroom, an event facility. The final movie to play the Ziegfeld Theatre was “Star Wars: The Force Awakens” on January 28, 2016.

Recent comments (view all 4,547 comments)

Marcy Starnes
Marcy Starnes on May 14, 2023 at 12:53 pm

Mikeoaklandpark, I agree the Ziegfeld had a very large screen. I remember seeing, Pink Floyd’s The Wall, there is the early 80’s.

vindanpar on May 15, 2023 at 2:26 pm

It was hardly wall to wall. 50ft was small for a theater that size. I always found it a disappointment. I was used to the Rivoli(when they used the D150 screen) and Warner Cinerama which had truly large immersive screens. But the screen installed for the Cinerama presentation was spectacular. Though no curtain. I guess size is subjective.

Mike (saps)
Mike (saps) on May 15, 2023 at 6:38 pm

You can see from the second photo ever posted on this thread, that the screen was hardly wall-to-wall.

vindanpar on May 16, 2023 at 5:33 am

That Cinerama(though as I said actually 70MM) screen would have been so great for their presentations of films like Spartacus, My Fair Lady, Lawrence and other 70MM films. I guess I’m the last person alive who saw This is Cinerama there. Nobody else has remarked on it for quite a while. It is exactly 50 years ago and I was pretty young but old enough to have been knocked out by it. The film itself not so much as it wasn’t true Cinerama and the print was poor.

Bill Huelbig
Bill Huelbig on May 16, 2023 at 12:49 pm

I did want to see that at the Ziegfeld but never got around to it. It ended well for me, though, because I got to see it in real Cinerama in Dayton, Ohio in 1996.

Mikeoaklandpark on May 16, 2023 at 1:29 pm

Vindanpar Yeah the Warner Cinerama had huge screens in both auditoriums. The Rivoli screen was great too. I saw several films there before they Twined it.

Bill Huelbig
Bill Huelbig on May 17, 2023 at 3:49 pm

ABC News just showed the Ziegfeld. Harry and Meghan were there last night before they were chased by paparazzi. Sadly, the reporter called it a theater, instead of the ballroom it’s been turned into.

m00se1111 on May 18, 2023 at 2:21 am

The text of the article on ABCNews.com refers to the venue as Ziegfeld Ballroom.


Ed Miller
Ed Miller on June 16, 2023 at 6:24 pm

@ Mike (saps): Look at that photo again. The screen IS wall-to-wall; you’re looking at a pre-feature card projected in the old Academy-standard aspect ratio, but the screen itself is much wider than that image.

ReadeLegacy on June 17, 2023 at 7:43 am

The only event where we had a wall-to-wall screen, was during the “Cinerama” engagement of May 1973. Temporary screen with curtain projected from a slide. We never had a wall-to-wall screen in 35mm scope or 70mm. - custodian of WR historical files.

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