Mt. View Drive-In
721 Mechem Drive,
Ruidoso,
NM
88345
721 Mechem Drive,
Ruidoso,
NM
88345
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The Mt. View Drive-In was opened around 1952. Closed and gone for several years, the Mt. View Drive-In served as a “drive-in” church for a period, one of only two that I am aware of. The other was in southern Florida.
The Sierra Cinema now occupies the land where the Mt. View Drive-In once stood.
Contributed by
Don Lewis
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Recent comments (view all 5 comments)
Approx. address for this drive-in was 721 Mechem Drive. Now Sierra Cinema.
Please update address to:
721 Mechem Dr
Ruidoso, NM 88345
The Motion Picture Almanac drive-in list first included the Mountain View in Ruidoso in the 1952-53 edition, capacity 230, owner Bill Eiland. The Theatre Catalog listed it as capacity 250, owner William Eiland.
Boxoffice, May 18, 1959: RUIDOSA (sic), N. M. – A drive-in that will accommodate around 200 cars is being rushed to completion for a June 1 opening by Ken Newton and Ed Wimberly, owners and operators of the Mountain-Vue Sho-Dyn Drive-In."
With the following ad, the Mt. Vue added the “Sho-Dyn” to its weekly Ruidoso News ad.
1) With the chef image, the drive-in was probably trying to position its concession stand as a standalone, or at least featured, dining establishment. The Sho-Dyn stayed in its ads through 1960.
2) I’ve looked through dozens of this drive-in’s ads in the News, but I’ve never seen “Mountain” or “View” in any of them. Although industry publications stated its name in full English, I’m included to call this drive-in the “Mt. Vue” as it apparently wanted to be known.
Found on Newspaperarchive.com