Malco's Quartet Cinema
3473 Poplar Avenue,
Memphis,
TN
38111
3473 Poplar Avenue,
Memphis,
TN
38111
2 people
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Cinemo: I don’t know if the Quartet showed The Never Ending Story - but I can tell you with absolute certainty that the Paramount Theater in the Eastgate Shopping Center did. It was only a short drive from the Quartet, so perhaps you saw it there.
This theater was the heart of my cinemgoing experiences in Memphis. I’m fairly certain my first film there was The Never Ending Story…and saw many, many movies over the years.
And as a developer, I can promise that The Quartet shall return….
Thank you MSC77, that seals it for Highland Quartet and ROTJ. I remember actually having to wait in a literal line for the next showing too. Those days are along gone..
JasonCManley: See this retrospective article, which cites the opening day locales, for confirmation of your “Return of the Jedi” experience.
I’m hoping someone can maybe help me confirm my foggy childhood memories. I believe I had my first movie going experiences at this theater. At least, I think it was either the Highland Quartet, Poplar Plaza or the Ridgeway Four.
I’m fairly certain one of the first things I ever saw was PINOCCHIO and maybe several other Disney classics (SLEEPING BEAUTY and DUMBO, maybe) around say 1980 or 1981? I was all of 4-5 so it’s hard to say. I’m like 99% positive I also saw POPEYE (the Robert Altman film) around that same time too. I feel fairly certain that was at the Ridgeway, but may have been the Quartet.
Also, I’m fairly sure that I saw STAR WARS in 1982 during a re-release when I was 6 but I couldn’t say where. If I had to guess, I would say the Poplar Plaza. And I know for 99.9% I saw RETURN OF THE JEDI at the Quartet in 1983 on opening day.
Would love to know for certain if those films played there.
Visiting Memphis this past weekend, I went by the Quartet on Monday. The main entrance is now a sandwich shop and the auditorium exits on the South side of the building are now small storefronts.
Responding to Chuck, yes there was a Highland Cinema. It was a later name for the Studio Theatre. It had many names—Newman, Normal, Studio, Movie House (on Highland), Highland Cinema. The proof of this is in a photo at American Classic Images dating from the 1980s. It is now the concert hall for Newby’s bar next door. It still exists but isn’t lovely. It never was elaborate in my recollection but it had an interesting 1960s “art house” lobby when it was the Studio.
My buddy Jeremy and I went to the last show at the Quartet. We saw “Munich.” The manager let us snag the poster. Got Cybill Shepherd’s autograph at the concession stand when she was in town promoting “The Last Picture Show.” Used my fake ID to get into dozens of R-rated movies back in the 70s including “Magnum Force” and “The Summer of 42.” Went to a Billy Graham matinee movie with the 9th grade of Grace St. Lukes. A number of us snuck into “Deliverance.” Since “Deliverance” started about 20 minutes after “A Time to Run” we took turns peeking out into the lobby to see if the other movie was over. I had the bad luck to stick my head out just as the principle Mr. Scoggins was standing there. He told me to get whoever else was in the theater and get on the bus. He never said a word about it too us, or told our parents. I always liked him for that. I have fond memories of seeing dozens and dzens of movies at the Quartet.
People who remember the Hollywood Stars collage at the Ridgeway Four do not remember its predecessor which was the focal point of the Quartet. It was removed many years ago the first time Malco tried to retire the cinema (U of M students kept it open for a while).
The Quartet’s floor plan was pretty conventional except for one small oddity. Of the conventional parts the lobby was long, narrow and two stories tall. The four auditoria were on the right as you entered. Important as it is in any theatre, I don’t remember the candy counter at all. At the very end of the lobby was a small pair of restrooms. Here’s the odd part: there was public stairway at the far end of the lobby. Turns out there were additional public restrooms on the upper level – up there with the projection booths. There were no balconies in the Quartet. Of course, in many old movie palaces the restrooms were down a level, but I don’t think I ever saw another theater where they were up a level.
The first movie I saw there was “Patton” with George C. Scott.
The Quartet opened while I was in the AF, 1967-72. I went there pretty regularly while at SW for post-BS courses (make of that what you will…) 73-74 and later at MSU which was only a few blocks down Highland Street. The building also held a huge liquor store, a Mexican restaurant, a video arcade, some other small retail stores, and on the second level some offices. The theater had no marquee, just a few poster cases beside the doors.
I’d list some of the movies I saw there but that would be tedious. I do remember that when “Young Frankenstein” played in 1974 or 75, the auditorium was literally packed to the walls. Sorry to hear it’s closed.
It appears that the Quartet has gone dark. Here are a few parting shots of the cinema.
If I’m not mistaken, the Quartet was the first purpose built multi-plex in Memphis. It is an interesting design, occupying the middle of a large square 2-story shopping center. There is no marquee and hardly any indication that a theatre exists in the building. The box office doesn’t even face the street. Inside the Quartet is very plain (a Malco trademark) draped walls with a waterfall curtain over the screen.
The Quartet was built across the street from – and to compete with -the very handsome “Mamie-Eisenhower-Modern” Plaza theatre (q.v.).